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Marketing Communications Manager
LGC Standards
Manchester, NH
Feb 2019 - Jun 2020 (1 year 4 months)
International manufacturer with leading global Brands offering chemical standards for science research and quality control across multiple market sectors including government, military, food, beverage, environmental, pharmaceutical, petroleum, etc.
Increased marketing asset creation by 400% over previous 2 years combined by implementing and training cross-functional project team members on standard Project Management processes and procedures.
Art directed my team and external vendors in producing over 50 new creative assets (catalogs, brochures, whitepapers, technical posters, presentations, product marketing sheets, product packaging, signage, digital media, banners, booth displays, etc.).
Created new Brand Standards, messaging, creative concepts, and content templates for the VHG™ brand; Developed and implemented a Global marketing strategy including directing all creative work and the execution of multi-channel campaigns including industry trade advertising, blogs, email marketing, digital and social media marketing, HTML landing pages, product launches, webinars, etc.; Directed team on improving SEO, user experience, and correcting product data on eCommerce site.
Developed creative concepts and content templates for the Mikromol™, Dr. Ehrenstorfer™, and ARMI | MBH brands; Developed and implemented a North American marketing strategy including directing all creative work and the execution of multi-channel campaigns including industry trade advertising, blogs, email marketing, digital and social media marketing, HTML landing pages, product launches, customer training events, etc.
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Marketing Communications Manager (continued)
Manchester, NH
Feb 2019 - Jun 2020 (1 year 4 months)
Developed all creative concepts and marketing strategies for over 40 industry events across four unique brands; Developed the event participation strategy including budget creation and management, direction of all creative work, and management of all event logistics.
Solved divisional challenge of inaccurate lead data by selecting and implementing a lead capture software to sync with Salesforce, and developing a new process for effective lead qualification and tracking resulting in improved lead quality and higher conversion rates; Developed and implemented a new method for analyzing hard and soft data to quantify the cost per lead and campaign ROI.
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Creative Director / Owner
Ravensong Designs
New Boston, NH
Apr 2018 - Feb 2019 (10 months)
Full-service Design & Marketing agency I owned and operated for 10+ years. (See below, 2000 – 2010.)
Consulting for 10 months following my lay off from Len-Tex due to a corporate restructure that eliminated my position.
Met with clients to assess their needs and recommend products/services to ensure achievement of business goals. Designed and created or art directed production of contracted creative assets, websites, and deliverables. Clients included Wireless Internet Service Provider, Roofing Contractor, Manufacturer, General Contractor, etc.
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Marketing Manager
Len-Tex Corporation
Walpole, NH
Nov 2016 - Apr 2018 (1 year 5 months)
Manufacturer of commercial-grade wallcoverings, marketed to international hospitality, healthcare, institutional, workplace and retail refit industries.
Increased product launches to 34 products in 8-months from prior low average of only 8 products per year by implementing and training cross-functional project team members on standard Project Management processes and procedures.
Designed and created CGI roomset images in Photoshop eliminating costly live photo shoots, reducing new product launch expenses 32%.
Created Brand Standards, messaging, creative concepts, and content templates for the Len-Tex Wallcoverings brand; Developed and implemented a North American marketing strategy including directing all creative work and the execution of multi-channel campaigns comprised of email marketing, digital and social media marketing, blogs, product launches, etc.
Created site design concepts for a new Len-Tex Wallcoverings eCommerce website; Wrote business requirements; Directed vendor on replatforming from Drupal to WordPress: directed development, SEO, data validation, and site testing during development; Administered website post go-live.
Created a new international APEX Wallcoverings brand: developed new Brand Standards, messaging, creative concepts, and content templates; Developed and implemented international marketing strategy including directing all creative work (sales, marketing and promotional materials, digital content, event banners, signage, etc.) and the execution of multi-channel campaigns comprised of email marketing, digital and social media marketing, blogs, product launches, etc.
Designed, developed, and launched new APEX WordPress eCommerce website; Administered site post go-live.
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Marketing Manager
C&S Wholesale Grocers
Keene, NH
Oct 2010 - Oct 2016 (6 years)
12th largest privately held company in the U.S., a wholesale grocer servicing grocery stores nationwide. Developed creative concepts and designed content templates for three unique brands (C&S Wholesale Grocers, Piggly Wiggly, and Grocers Supply); Art directed my team and external vendors in the production of catalogs, brochures, posters, product marketing sheets, product packaging, signage, digital media, banners, booth displays, presentations, reports, etc.
Created UX design concepts, wrote CSS, developed business and administrative requirements, and determined security needs for the C&S Independent and Military customer portals; Partnered with IT team on development projects including ensuring correct site designs, data validation, and testing during development; Directed creation of internal user and customer training guides; Administered Independent portal post go-live.
Supported $1.3B Independent business revenue growth (FY14 to FY16) with creation and implementation of a national customer-centric brand strategy, including directing all creative work and the execution of multi-channel campaigns.
Evaluated the impact of brand and marketing programs to determine performance; Revamped campaigns with fresh strategies increasing program participation 15% over previous year.
Developed creative visual presentations and reports to translate tedious and often confusing KPI metrics and data sheets into consumable information, increasing program goal achievement 15% year over year.
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Creative Director / Owner
Ravensong Designs
Chesterfield, NH
Jan 2000 - Sep 2010 (10 years 8 months)
Full-service Design & Marketing agency I owned and operated for 10+ years.
Met with clients to assess their needs and recommend products/services to ensure achievement of business goals. Designed and created or art directed production of contracted creative assets, websites, and deliverables. Clients included IT Service/Network Company, Equine Retailer, Equestrian Facility, Mortgage Banker, Land Development Firm, Foxhunt Groups, Personal Coach, Urban Development Firm, Environment & Energy News Firm, etc.
Services included, but not limited to: Create brand identity, Standards, messaging, creative concepts, and content templates; Develop and execute effective multi-channel marketing strategies and campaigns; Customer segmentation and targeting; Design, build and administer websites; Develop KPIs and ROI reporting; Public Relations; Event planning and marketing; HR and training materials, etc
