A. Raymond Cruz
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About
Graphic Designer with 15+ years of in-house design experience focused on providing creative design services. My inspiration comes from bringing ideas to life for consumers and businesses in a professional and stylish way. I Specialize in print work from logos and brochures to packaging and P.O.P.s to help increase and influence company growth. I'm currently expanding my design skills and knowledge in multimedia so that I may provide more extensive design services.
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Education
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Bachelor of Arts (B.A.) Graphic DesignCalifornia State University-Long Beach1995 - 2001
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Experience
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Graphic DesignerJohnson Laminating & Coating, IncAug 2011 - Present (14 years 10 months)· Designed artwork from concept to final production for magazines ads, mailers, brochures, manuals, logos, shirt graphics, trade show booths, etc.
· Overhauled the design, layout and functionality of the company consumer website
· Directed video and photography shoots, as well as editing in-house videos and photos for company marketing pieces
· Trained team members on latest software to maximize design efficiencies -
Graphic DesignerDFX (Formally DynaFlex International)Aug 2007 - Aug 2011 (4 years)• Created innovative graphics for packaging and displays helping increase sales & profits.
• Coordinated cost quotes with outside vendors within company’s financial budget.
• Created artwork for all distributed internal and external print media.
• Assisted in new product development and prototypes.
• Maintained and established company as the industry leader.
• Managed multiple projects from conception to final production for both product lines. -
Graphic ArtistSchwarzkopf & HenkelJun 2005 - Jun 2007 (2 years)• Managed graphical execution of multiple brand launches, re-launches and nationally distributed promotional programs.
• Managed in-house product photography for magazine inserts, account periodicals and for internal use.
• Designed complex product prototypes for Sales and Marketing presentations.
• Responsible for graphic quality and approval during press checks and final press runs. -
Graphic DesignerReliable Container Corp.Feb 2003 - Jun 2005 (2 years 4 months)• Helped establish and grow in-house graphics department to expand capabilities and provide customers with full packaging and display services.
• Coordinated cost quotes with outside vendors to coincide with company’s financial budget.
• Created innovative graphics for custom packages, displays and internal print media.
• Assisted structural designers in developing packaging and point-of-purchase displays.
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Affiliations
Shock Sports, Noah’s Naturals, Remote Totes, Consolidated Design West (CDW), Black Diamond, Neu Ideas, Componere Group, Advanced Pet Products, Blue Train Foundation, Ecco Bella, JesusWalk Youth Conference, California Christian Mission to the Philippines, First Christian Church of Carson, Prizes!, DFX Sports & Fitness, Bianchi, Pro-Lite.
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Skills
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Elsewhere on the Web
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On Coroflot@raycruz, member since 2011
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