Food Artists is a Malaysian franchising and food manufacturing company focusing on meat and poultry products. They support local and international F&B businesses by supplying processed raw products. Based in Melawati, Kuala Lumpur the company started by venturing in a burger franchise 'Abang Burn' which became one of the fastest growing food chain business in the country.
With the growing success of the franchise, they realise the need to come up with a better image for the holding company, Food Artists. My challenge is to create a fresh visual identity (logo, brand guide, basic stationeries) that is corporate looking to highlight the business part of the company but at the same time not losing touch with the F&B industry that they're in.