Razlan Hanafiah

Provides total branding and design services for businesses of all sizes all over the world.

Services:
- Provide branding services and marketing strategies.
- Develop visual identities and brand guidelines.
- Craft high quality icon sets, illustrations and web elements.
- Design and develop clients' web and social media presence, mobile apps.
- Design marketing and promotional tools such as microsite, infographics, email and presentation templates.

Clients:
AIA, Alliance Concrete Singapore, Naritas Finance Australia, UX Malaysia, Catec Asia, Serai Group, Envato, Creative Market, Shutterstock, iStock, Icon Finder, The Noun Project.

Provides art direction and UX services for a diverse range of projects such as lifestyle, banking, education and automobile in a team of talented designers and developers.

Tasks and achievements:
- Gather clients requirements and formulize creative strategies and solutions via UX best practices to tackle challenges faced by clients and ultimately increase their bottom line.
- Work hand in hand with the development teams to create viable design solutions for clients through variety of platforms and frameworks such as Wordpress and Laravel.
- Support the developers with front-end loads mainly using HTML, CSS, PHP and jQuery.
- Highly involve in creation of brand identities
- Provide art direction, visuals and concept designs for websites, mobile apps, email campaigns, promotional tools and marketing materials.
- Won several key accounts (local and international) through merit-based tenders.
- Launched the first Malaysia toll cost calculator and journey planner, 'Travel Smarter'.
- 360 rebranding of Dagang Net Berhad and TEB, 'Dagang NeXchange or DNeX'.

Clients:
Mercedes-Benz, DNeX (DagangNet), Eastern & Oriental, TEB, H+K Strategies, Ducati, Nanyang Technological University (NTU), National Library Board of Singapore, Talent Corp, MDEC, Media Prima Berhad, IBBM.

Conceptualizes and crafts marketing materials, corporate identities and websites for a wide range of clients.

Tasks and achievements:
- Work closely with brand managers to produce creative campaigns and materials for BTL and ATL activities.
- Produce hand drawn illustrations for product packaging, menu, brochures, posters and building interiors.
- Design websites and portals and manage clients' online presence.
- Liaise with clients for information gathering and strategize creative solutions.
- Provide photography and editing services for clients' product range.

Clients:
Nando's Malaysia and Singapore, Unilever Food Solutions, Sime Darby Berhad, Proreka, Dr. Clean.

Works on improving user experience via UX practices and develops user interface for a gamified employment platform.

Tasks and achievements:
- Participate and facilitate in the UX team's activities such as problem discovery, user research, personas, story mapping, wireframing, prototyping and usability testing.
- Embrace agile and lean methodologies in a small collaborative team.
- Strategize a solution for the platform's payment gateway module.
- Design delightful and cohesive UI assets and patterns for front-end and back-end modules.
- Involved in launching the beta version of CodeAr.my

Works on a broad spectrum of print and digital projects for small and big companies including the Malaysian Government.

Tasks and achievements:
- Involve in producing creative campaigns and materials such as contests, events, posters, brochures and other marketing tools.
- Produce hand drawn illustrations for books and t-shirts.
- Design corporate identities and stationeries such as corporate folders, business cards, letterheads and envelopes.
- Design the website for The Performance Management & Delivery Unit (PEMANDU) and Government Transformation Programme (GTP).

Clients:
Malaysian Government, Kumon, Mamee, LG, Abdul Rahman & Partners.