Four-panel roll-fold self-mail brochure, 6" x 9" panel size. This was the first piece I did for The Sun; mailed in January 2002. Artiness was at an all-time high; and while this piece performed respectably, it did not outperform our control at the time.
Outside; four-panel roll-fold self-mail brochure, 6" x 9" panel size.
Seven panel roll-fold self-mail brochure; full color. 4.5" x 6" panel size. I designed this brochure in July 2007, and it has performed exceedingly well. It remains our control piece to date, and has been mailed three times a year every year since: more than 2 million copies so far! While there have been minor tweaks to the offer language, and even a cover image swap once, it remains essentially unchanged.
Inside. Seven panel roll-fold self-mail brochure; full color. 4.5" x 6" panel size.
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Direct Mail
These direct-mail brochures were designed for The Sun magazine, and were mailed to a variety of rented lists to solicit subscriptions. The Sun has no ad revenue, so direct-mail brochures such as these have been instrumental in the survival and growth of the publication.
