Richard Bonilla

+Developed well-structured copy briefs that outlined project overviews, target audiences, core messages, unique selling points, creative directions and design elements for direct and online marketing projects.
+Conducted research, consulted with product specialists and cited case studies to evaluate and develop promotional copy for nutritional products.
+Wrote compelling headlines, body copy, logos and calls to action for nutritional blogs, web copy, flyers, newsletters, landing pages, press releases, email blasts and social media posts.
+Established and exceeded direct-marketing goals for email blasts, landing pages, flyers and newsletters while measuring sales performance.
+Implemented, refined and visualized design elements and graphics for promotional copy, including the selection of response-driven images, structuring of logos for promotional sales, developing layouts for organizing content, choosing appropriate color schemes and selecting design techniques for projects.
+Profiled audiences to evaluate their lifestyle choices and needs for the development of compelling, emotional copy that offered intrigue, benefits and solutions.
+Understood and carried out SEO and online marketing best practices and techniques, including link building, keyword research, search tools and A/B testing to drive traffic, lower bounce rate and increase conversion rate.
+Implemented and maintained company style guides while acting as an authority on grammar and punctuation.
+Worked alongside project managers, graphic designers and web developers to coordinate deadlines, graphics and layouts for print and web copy.
+Used Adobe InDesign, Photoshop, Dreamweaver, Illustrator and Acrobat to develop and proof logos, copy, legal content, sales promotions and prices.
+Performed revisions on product copy, conducting line-by-line edits for clarity while proofing content for grammar and punctuation.