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Design Strategy / Product Design & Development / Creative Director at Notae Studio

Roberto Vestri

Vancouver, Canada
Available Now
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  • About
  • About

    I am a visionary design strategist, product developer, and materials expert who transforms sustainable ambitions into circular, impactful products. From consulting and designing to executing and storytelling, I bring your bold ideas to life with a holistic approach that merges creativity with sustainability.

    Curious about innovation and new technologies, I like to lead teams to explore new ideas that could elevate people's lives.

    My mission is to transform concepts and ideas into functional, purpose-built, and aesthetically captivating new designs. My environmentally responsible approach plays an active role in strengthening the circular economy.

    Are you ready to begin your design adventure but don’t know where to start? I’ll take you from the initial ideas to the finished project. My experience in knowing which direction to take, which obstacles to prepare for and what equipment you’ll need will help you translate your ideas into physical products. I'm happy to take the reins of the entire process or advise you one step at a time. I will keep you up to date throughout every stage of the process. Thanks to many years in the industrial design game, I think of the things you haven’t. And we have the skills and expertise to produce a concept you’ll love.

    #productdesign #productdevelopment #sourcing #projectmanagement #innovation #conceptdesign

  • Education
    • Master of Arts Fashion Management
      Domus Academy
      2010 - 2010
    • Bachelor of Art Industrial Design
      La Sapienza Università di Roma
      2001 - 2005
  • Experience
    • Manager, Product Design and Development
      Stonz
      Vancouver, BC
      Nov 2023 - Present (2 years 7 months)
    • Chief Designer
      NOTAE STUDIO
      Vancouver, BC
      Feb 2016 - Present (10 years 4 months)
      Develop designs and concepts for house brand as well as collaborating with other international brands offering them a complete spectrum of services including branding, strategy and sourcing.

      • Supported Clearly Contacts in the creation of seasonally relevant eyewear collections, creating new design concepts and branding strategies for in-house brands: Joseph Marc and Derek Cardigan
      • Designed eyewear collection for John Fluevog, launching in 2024
      • Supported the brand in the creation of innovative eyewear designs with patent pending # US CLR-D001US
      • Developed new upper ideas with the use of forward thinking technologies for On Running and 90 Degrees
      • Partnered with Blivet to create concepts and ideas for a winter boots specifically designed for fat bikes
      • Developed concepts and designs for recovery flip flops with arch support for Australian brand Footlogics
      • Partnered with Lonsdale Leather in created a sourcing strategies of new leathers and accessories to successfully expand their offering
      • Sourced new materials and trims for John Fluevog Shoes
    • Product Designer
      Roots
      May 2023 - May 2024 (1 year)
      Develop concepts and design strategy for the FW24 footwear collection and collaborate with the Director of Leather and Merchandising team in identifying market opportunities and recommending specific product directions

      · Design various footwear categories based on consumer behavior, trends and macro factors
      · Collaborate and direct technical development team to ensure alignment with seasonal strategy, timeline and margins
      · Selects raw materials and components to suit design objectives
    • Global Creative Designer
      Bata
      Jul 2022 - Jan 2023 (6 months)
      Responsible for influencing the next generation of athletic footwear design within the outdoors and sports categories. Collaborate with cross-functional teams on new design concepts to maximize effectiveness and meet target costs. Partner with the merchandiser in the development of product line plans, seasonal colour palettes and material development strategies. Monitor each project, from material selection to development, and ensure the conformity of colours, materials and finishes of the samples until final validation. Travel extensively to trade shows and suppliers to ensure the sourcing of innovative materials for prototypes and samples.

      • Create design strategies for a wide range of footwear that meet product differentiation in different geographical regions while protecting and enhancing the brand’s DNA
      • Leading the research of new materials and technologies partnering with external vendors to ensure the highest quality products at an affordable price
      • Develop global innovative concepts for active brands such as Power and Weinbrenner
    • Senior Product Designer and Developer
      NATIVE SHOES
      Vancouver, BC
      Jun 2017 - Dec 2020 (3 years 6 months)
      Responsible for designing the men’s, women’s and kid’s collections from the Creative Director’s brief. Designed projects involving recycled textile and sustainable fibres. Successfully worked closely with pattern makers to produce the best fit possible. Travelled extensively overseas to develop products, oversee product manufacturing, as well as mentor the junior designers and liaise with local factories and suppliers.

      • Improved relationship with overseas factories and material vendors driving production and reducing overall costs
      • Re-designed one of the best-selling outsoles improving comfort, stability and grip in only 3 months from sketch to finished product
      • Created concepts and designs for the initial “Hello Kitty” and “Save the Duck” collections, launched in 2019
      • Initiated a footwear donation program for a local non-profit organization

      - Build initial seasonal trends and direction with Director of design
      - Oversea the product development team’s day to day to execute the vision of our collection
      - Source and Develop seasonal materials & ensure execution feasibility for production approval
      - Partner with suppliers to develop the desired product within our costing matrix from prototyping through to final confirmation
      - Establish core milestones within the development process with an acute attention to detail to ensure we're able to deliver amazing products to our consumers.
      - Participate in weekly store results workshops to collect intel on product performance to anticipate for immediate opportunities or future expansions
      - Travel to China twice a year to review development prototypes, visit factories and attend SATRA training sessions
    • Senior Product Designer and Developer
      JOHN FLUEVOG SHOES
      Vancouver, BC
      May 2011 - Jan 2016 (4 years 8 months)
      Responsible for managing the design team in the creation of tech packs and material selection
      for prototypes, sample development and production activities in compliance with the costs and
      timelines defined for men's footwear. Built strong and successful relationships with tanneries
      and factories around the world. Effectively communicated and created accurate tech packs
      including bill of materials and detailed sketches for vendors for the development of footwear
      components. Worked with 3D operator in the development of outsoles and heels in 3D, using
      Rhino and in-house 3D printing.

      • Created collaborative relationships with vendors in order to reduce raw material costs by 20%
      • Partnered with management in the implementation of a new development process which
      reduced development costs by 40% and contributed to a revenue growth of 18%
      • Developed the new Fluevog Customs experience, which included and interactive customer
      experience for the creation of a limited edition, hand painted shoes with custom wood boxes

      - Build initial seasonal trends and direction with CEO
      - Develop new lasts, outsoles and heels with the use of 3D software
      - Create 3D printed components of new components to speed up the development process
      - Manage the calendar and timelines for product developments
      - Travel to factories to oversea the product development to execute the vision of our collection
      - Source and develop seasonal materials & ensure execution feasibility for production approval
      - Partner with suppliers to develop the desired product within our costing matrix from prototyping through to final confirmation
      - Establish core milestones within the development process with an acute attention to detail to ensure we're able to deliver amazing products to our consumers
      - Participate in weekly store results meetings to collect informations on product performance to anticipate for immediate opportunities or future expansions
    • Head of Design
      RETROSUPERFUTURE
      Milan, Italy
      Jun 2010 - May 2011 (11 months)
      Created compelling storyboards, designs, mock-ups, and proof of concepts, blending
      vintage silhouettes with current trends based on Creative Director’s brief. Researched new
      technologies, materials and methods to improve development process and reduce timelines.

      · Created templates and a library of visuals in order to facilitate communication with factories
      · Partnered with Zeiss and Mazzucchelli for the creation of custom materials and finishes
      · Designed and developed custom projects for Elton John, Rihanna and Colette

      - Build initial seasonal trends and direction with Creative Director
      - Develop custom designs for international celebrities such as Sir Elton John and acclaimed boutique stores such as Colette.
      - Factory visits to oversea the product development to execute the vision of our collection
      - Source and develop seasonal materials & ensure execution feasibility for production approval
      - Partner with suppliers to develop the desired product within our costing matrix from prototyping through to final confirmation
      - Manage the calendar and timelines for product developments
  • Awards

    Graphic for tee-shirt contest - 1st prize • 4FRNT Ski, Salt Lake City, UT

    International Snowboard Graphic Contest - 1st Prize • Dynastar

  • Industries
    • Footwear
    • Luxury Goods
    • Materials
    • Soft Goods
    • Eyewear
  • Skills
    • 3D Modeling
    • Art Direction
    • Footwear
    • CAD Design
    • Cinema 4D
    • Creative Direction
    • Fashion Design
    • Industrial Design
    • Rhinoceros
    • Sketch
  • Elsewhere on the Web
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  • On Coroflot
    @rbt, member since 2005
    • Following 9
    • Followers 33
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