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Graphic Designer
Rachel Sten
Philadelphia, PA
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About
• 14 years experience in graphic design and marketing.
• Experience in commercial and non-profit, specializing in work with small businesses and start-ups.
• Ability to fill a range of roles - Marketing, Production, Design, Management, and Art Direction
Despite my detour from full-time agency work, I have maintained a steady flow of freelance projects in the areas that I enjoy; logos and identity, product design, stationery design, wedding and event collateral, and volunteering my skills for local non-profit organizations. -
Education
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Bachelor of Science Graphic DesignDrexel University1998 - 2002Concentration in Print Design Full-time at Drexel University from 1998-2002 Final 12 credits completed in 2008 at Wilkes University & Kings College, Wilkes-Barre, PA Graduated March 2009
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Experience
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Cake DecoratorThe Bakery HouseJun 2013 - Present (13 years 1 month)Designed and decorated illustrative and 3-Dimensional cakes, wedding cakes, and fondant details.
Specialty cookie design and decoration for weddings and holidays. -
Owner, DesignerPhiladelphia, PA2008 - Present (18 years)Brand development and marketing campaigns for small businesses and start-ups including identity design, website design, social media content, and branded print collateral.
Designed stationery, greeting cards, original art prints, and decorative baby mobiles for retail locations and Etsy.com with over 1,000 sales to 13 countries.
Designed and produced over 100 unique invitation and event packages while working one-on-one with clients, catering to their specific needs for weddings, showers, announcements, and parties. -
Cake Decorator, Marketing ManagerSophistiCakesApr 2010 - Jun 2012 (2 years 2 months)Developed custom order forms, inventory forms, signage, and staff standards for customer service and wedding cake sales. Initiated and produced complete re-branding and new website with emphasis on social media. Created advertising content and acted as marketing manager of ad buys and trade show bookings. Created trade show materials and managed event booths.
Designed and decorated illustrative and 3-Dimensional cakes and wedding cakes. -
Production Artist, Creative LeadGA CommunicationsJul 2009 - Feb 2010 (7 months)Acted as creative leader for regional team, attending and contributing to design initiative meetings and distributing direction to team members.
Layout production design of weekly supermarket circulars for northwest region of Albertsons Supermarkets. Exhibited agility, flexibility, and attention to detail in this fast-paced, extremely dynamic environment. Regularly exceeded daily goals set by the client and GA-PRC staff and management. -
Communications RepresentativeGUARD Insurance GroupFeb 2006 - May 2009 (3 years 3 months)Executed re-branding of major GUARD products and created complimentary designs and collateral for existing brands and sales materials.
Regular contribution to GUARD intranet via design and editorial writing.
Signage, environmental design, and trade show booth design. -
Graphic DesignerGroup Two Advertising2004 - Oct 2005 (1 year 3 months)Group Two Advertising is a high-volume agency specializing in new-build real estate.
As a Graphic Designer in Group Two's Production Department, my daily work-flow included advertisement layout, signage and environmental design, corporate brochures, sales office displays, and direct mail for over 40 of Group Two's clients. I often assisted in preflight and printer comps.
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Awards
Contributor to "Space 1026: Scratch off the Serial" at the Institute of Contemporary Art, Philadelphia, PA 2002
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Affiliations
Space1026 - Intern 2000, Resident 2001-2005.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@rcsten, member since 2008
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