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Graphic Design / Marketing Coordinator

Rachel Elise

Knoxville, TN
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  • About
  • About

    While designing for national brands, and continuing as principal designer for her own multidisciplinary design initiative, Relise Design Co., Rachel exudes innate ability to design, direct, and contribute innovative features to projects of all scales. This includes brand identity development, packaging, publications, digital design, and premium space planning with custom products.

    Rachel a professional member of the American Institute of Graphic Artists (AIGA) and has served on the board of directors for the Knoxville, TN AIGA Chapter. She is also a sitting board member and consultant to a variety of privately held companies and another non-profit organization.

  • Education
    • Graphic Design
      University of Tennessee-Knoxville
      2012 - 2013
    • Master Interior Architecture & Product Design
      Kansas State University
      2003 - 2009
    • Product Design
      Glasgow School of Art
      2008 - 2008
      American exchange student to the GSA Product Design Department.
  • Experience
    • Graphic Design / Marketing Coordinator
      Sugarlands Distilling Co.
      Gatlinburg, TN
      Feb 2016 - Present (10 years 4 months)
      Works with the Director of Marketing & Strategy designing for the brand liquor lines, distillery, sales, marketing, product, and communication needs.

      Manages many projects on varied scales producing work for print and digital communications, websites, mobile apps and emails which reach a national audience. Also manages the internship program, and support design staff.

      Often performs independently in house, or among departments or with vendor teams on:
      apparel design; packaging design; marketing materials; press and print advertising; television and video assets; logos, branding, and brand identity development; illustration; photography; publication design; presentation design; user experience design; user Interface design; space planning; environmental graphics, ad campaigns; in-house staff templates; digital matte painting.
    • Principal Freelance Designer
      Relise Design Co.
      Knoxville, TN
      Sep 2009 - Present (16 years 9 months)
      Relise is a multidisciplinary design firm commonly hired to work independently or among in house teams on:
      Brand identity development; Print & digital design; Illustration; Photography; Publication design; Presentation design; Website design; User experience design; User Interface design; Architecture; Historical preservation; Space planning; 3D modeling; Environmental graphics, Schematic & spatial renderings; Ad campaigns; In-house staff templates; Digital matte painting

      Has conducted extensive research regarding psychological variables, e.g. comfort, safety, impact of design and market trends, e.g. multiuse opportunities, motivational purchasing, brand messaging. These studies aid in reaching targeted markets and timeline reduction on project rollout
    • Junior Graphic Designer
      Morris Creative Group
      Knoxville, TN
      Aug 2013 - Feb 2014 (6 months)
      Corporate brand identity development; Website design; User experience design; User Interface design; Illustration; Photography; Print & digital design; Publication design; Market research; Presentation design; Historical preservation;
    • UCOPY Print and Design Technician
      University of Tennessee
      Oct 2012 - May 2013 (7 months)
      Graphic design and print production technician

      Handled file prep for all scales of printing. Commonly worked with scientists and researchers, doing both design and printing, interpret complex scientific and technical subject matter, to develop assets that would effectively communicate their research.

      MAC and PC platform environment. Primarily produced posters, and booklet publications.
    • Furniture & Kitchen Designer
      Byrne Custom Woodworking
      Nov 2009 - Feb 2010 (3 months)
      Worked with Sr. Designer to provide end-to-end overview and management of designs and products.
    • 3D Modeler and CAD Draftsman
      McInnes Gardner Architects
      Feb 2008 - May 2008 (3 months)
      Provided technical drawing, modeling and conceptual design support on a variety of commercial and residential projects. Requested to accompany principals on all high profile client meetings for ensuring design details were properly documented and provided schedule and cost updates for projects.
    • Interiors Intern
      populous (formerly hok sport venue event)
      May 2007 - Aug 2007 (3 months)
      Reviewed initial CAD drawings for accuracy and detail before preflight and running high volume print runs on all assigned projects. Interfaced with other department designers to keep material cost at a minimum for complete project. Key contributor on peer and team reviews throughout all phases of
      projects in both graphics and interiors departments.
      • Selected to supplement graphics team to orchestrate layouts for 3D models, tech packs, and design drawings to enhance present ability of Target Field (MN, Twins) project to team owners
      • Handpicked to successfully redesign material layouts for Arrowhead Stadium suites
      • Selected material palates, graphic layouts, CAD design / construction drawings for Target Field and Prudential Center (NJ, Devils) team locker rooms and recruiting areas
      • Managed Kauffman stadium backfield bar space planning, and X-Referenced files for ceilings layouts of hospitality venues, concourses, and administration to keep all department team members apprised of updates, improving redesign turnaround
    • Interiors Intern
      360 Architecture
      May 2006 - Aug 2006 (3 months)
      • Produced design, construction drawings and schedules for Lathrop & Gage Law firm, and Andre’s Suisse Confiserie while organizing sheet sets and pre-flighting every project for plotting
      • Produced wall sections and technical CAD details for Government facilities and oversaw plotting for submittal sheet sets, and managed sheet manifest
      • PDF Archived Revit drawing packs for H&R Bloch HQ and the Sprint Center in Kansas City, MO to expedite project closeout
  • Awards

    W 2013

    UNIV. OF TENNESSEE

    Knoxville, TN

    Ewing Gallery Exhibitor



    W 2013

    HOME HARMONIZING

    Online Home Design Blog

    January Featured Artist



    W 2012

    DIVEZINE MAGAZINE

    Knoxville, TN

    Featured Artist



    2006

    INTERNATIONAL LIBRARY

    OF PHOTOGRAPHY:

    National Finalist



    2006 & 2007

    PHOTOGRAPHERS FORUM

    Contest Finalist



    2003 - 2005

    NATIONAL DEAN’S LIST

    Kansas State University Manhattan, KS



    2002-2003

    TSA NATIONAL FINALIST 6th PLACE 2D CAD

    Technology Student Association Nationals | Orlando, FL



    2002-2003

    KANSAS STATE CHAMPION 2D CAD /// RUNNER UP 3D MODELING

    Technology Student Association | Hutchinson, KS

  • Affiliations

    AIGA, AIAS, Alpha Chi Omega

  • Skills
    • Creative Direction
    • Environmental Graphics
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @relise, member since 2007
    • Following 7
    • Followers 8
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