Renee Willoughby

-Create original artwork to be used as repeating patterns or placed artwork for a variety of applications such as fabric, home decor and wallpaper.
-Digitize hand-drawn art to produce production-ready files using Adobe Illustrator, Adobe Photoshop and Procreate.
-Create numerous colorways and scales of final files to optimize artwork.
-Conduct ongoing market research to stay current on trending graphics and colors to produce fresh, market-relevant designs.
-Manage online Spoonflower and Etsy shops, adapting colorways and print files to meet customer and production needs.

-Created original engineered graphic artwork for apparel using Adobe Illustrator, Adobe Photoshop and Procreate
-Produced color-separated production-ready files for screen printing.
-Oversaw garment production from concept to final product, collaborating with manufacturers and screen printers.
-Conducted trend research to identify the gaps in the market and to understand better what the customer needs.
-Managed sales of products via web shop and in-person markets.

-Designed a swimwear line from concept sketches to final produced garments.
-Created computer-assisted designs using Adobe Illustrator and Adobe Photoshop.
-Selected artwork from art vendors as well as collaborated with the graphics team to create original artwork.
-Conducted trend research through travel and trend forecasting resources.
-Created tech packs for vendors that included placement prints and embroidered designs
-Worked closely with pattern makers and the production team to execute the final line.

-Worked closely with the head designer to carry out necessary assignments needed to ensure on-time line completion
-Collaborated with designers on creating mood boards and trend direction
-Assisted with creating tech packs for production
-Attended weekly fit sessions and worked with patternakers for modifications
-Creation of line sheets using Adobe Illustrator
-Print manipulation using Adobe Photoshop
-Fabric and trim sourcing and development
-Managed sample requests and line samples
-Data entry in NGC to maintain an organized workflow

-Inventory management
-Assisted with photo shoots for the website and catalogues
-Assisted with the assembly of lookbooks
-Website maintenance, which included copywriting, fulfilling online and wholesale orders
-Maintaining customer relations