Rene Saldana

Directed global brand and storytelling initiatives for a FTSE 100 industrial software company across 40+ countries—leading 3 rebrands, 5 digital activations, and 20+ events (3 award-winning). Oversaw creative across 100+ touchpoints and supported multimillion-dollar campaigns with cross-functional teams.

𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Defined post-acquisition brand identity with creative leads and agencies—aligning color, type, and iconography to unify legacy brands under “One AVEVA.”

• Directed AVEVA’s first Digital Style Guide, unifying branding across 100+ sites and products using a component-based, Atomic Design approach adopted globally.

• Produced 200+ assets per event by optimizing processes and integrating AI tools like Firefly and ChatGPT—boosting output 4x and reducing outsourcing.

• Managed staffing firm’s internal marketing department, reporting directly to the Regional VP
• Coordinated signage installations for ten office locations across the Southern California region
• Developed merchandising concepts and managed online store for offices across the United States
• Ensured high-end productions, providing vendors with brand-compliant graphic art and approvals
• Proposed marketing initiatives to corporate executives in New York and United Kingdom
• Designed infographics, blog posts, and channel art for agency’s social media profiles
• Enhanced company’s brand image across all produced print and digital media

• Managed staffing firm’s in-house marketing department, reporting directly to Owner/President
• Revamped agency’s brand identity by redesigning all print and web-based applications, including brochures, corporate stationary, email signatures, electronic device covers, environmental signage, flyers, forms and applications, print ads, training materials, vinyl banners, and websites
• Maintained vendor relations to ensure the quality, cost, and delivery of produced creative solutions
• Developed eblasts, promotional items, and print collateral to aid client acquisitions and retention
• Launched branded social media profiles, web-based client surveys, email campaigns, and WordPress websites to increase the business’ e-marketing platforms

• Designed key art for advertising agency pitching to prospective clients
• Enhanced sales marketing tools and retouched photos for client’s investor presentations
• Developed ads, channel art, logos, print collateral, storyboards, websites for on and offsite clients

• Developed strategic advertising campaigns with agency creatives to increase client profits
• Designed brochures, bus shelters, counter cards, coupons, direct mail, door hangers, FSIs, outdoor billboards, posters, print ads, store merchandising, self-mailers, storyboards, television supers, and web banners and websites for national client accounts
• Directed freelance designers, programmers, and editors to produce brand compliant deliverables
• Presented print, online, and broadcast concepts to agency clients
• Developed logos and brand styles guides for client’s hispanic marketing initiatives

• Designed ads, self-mailers, and brochures for print production
• Conceptualized unconventional advertising campaigns with agency creatives
• Created visual composites and illustrations for client presentations