Kmart-Home Essentials Packaging - Kmart's largest private label brand of products for the home. Original Logo and trade dress design. Team leader over production of the packaging including photo direction, and working closely with overseas offices to ensure the accuracy of final print production. This brand crosses multiple divisions and covers over 2000 items throughout the Kmart store.
American Fare popcorn packaging - Kmart's $500 million + major consumable brand, American Fare. Original Package Design to compare to the leading National Brand of popcporn. Design taken from concept through production.
Little Ones-Diaper Packaging - Kmart private label brand of baby care products. Original Package Designs taken from concept through production.
Just Kidz-Kmart Private Label Toy Packaging - Original Package and logo design taken from concept through production.
Focal-Kmart Instant Camera Packaging - Original Package Designs taken from concept through production.
Athletech-Kmart Golf Ball Packaging - Original Package Designs taken from concept through production.
KGRO- Kmart Private Label Packaging - Original Package Designs taken from concept through production.
B.E. Blues-Kmart Apparel Brand - Original Apparel Identity Design for men and womens denim.
Kmart Private Label Packaging - Home Essentials, Kmart's largest brand of products form the home covering over 2000 items storewide. Team leader in the design and production of brand identity.
American Fare-Kmart Battery Packaging - Kmart's $500 million + major consumable brand, American Fare. Original Package Designs taken from concept through production.
Shave Gel Concepts - Commissioned by KIK Custom Products to conceptualize, and design a logo and packaging for private label shave gels made for men, to be marketed as opening price-point products at Walmart stores.
Shave Gel Concepts - Commissioned by KIK Custom Products to conceptualize, and design a logo and packaging for private label shave gels made for women, to be marketed as opening price-point products at Walmart stores.
Kmart-ClearWater Packaging - Kmart Private Label Brand of water sports equipment. Original brand logo development, and trade dress design. Artwork taken from initial concept through production.
Pumpkin Time-Kmart Halloween Packaging - Original logo and package design taken from concept through production.
Trim A Home Holiday Packaging - A well known Kmart private label holiday brand. Original logo development, trade dress and photo direction. Supervised production of hundreds of SKU's being implemented and printed by overseas offices in Hong Kong.
Little Ones-Baby Wipes - Kmart private label brand of baby care products. Original package layout and photography. My son is the star of this package!
Champion Breed- Pet Food Packaging - Kmart private label brand of pet food. Original logo and packaging trade dress taken from concept through production.
Image Essentials-Beauty Lotion Packaging - Kmart Private Label Image Essentials, Beauty Lotion. Compared to the national brand of Oil of Olay. Original design and layout taken from concept through production.
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Rebecca Sell (formerly...
Art Director at AIMIA Shelby Township, MI