Rebecca Sell (formerly Fox)
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About
Over 16 years of professional experience in print, retail packaging design, branding, corporate identity, marketing and automotive training materials.
- Sharp eye for branding and graphic visualization.
- Rock-solid ability to analyze problems and generate innovative solutions in design.
- Strong color sense with an artistic and conceptual presentation ability.
- Speed and accuracy in completing tasks to meet tight deadlines.
- Extensive knowledge of pre-press production requirements.
- Comprehensive knowledge of photography to aid in the direction of product shots.
- Decisive attention to detail in the areas of typography, creative conception and quality assurance.
- Consistently and effectively deliver multiple on-trend concepts, with
the versatility and sensitivity to make changes that will ultimately satisfy the customer.
Art Director
AIMIA Incorporating Carlson Marketing
2007 – Present (7 years) Troy, MI
Ford Creative Account working primarily on In-dealership Retail Education and Training materials for new Ford vehicle launch programs.
• Collaborate with Creative Directors, Project Managers and Product Specialists to conceptualize, design and produce Product Information Books, Packaging Brochures, Preview Guides, web-based training courses and various other marketing, events and training materials for National Ford Dealerships. Recent successful vehicle launches include the 2015 Ford Mustang, 2015 Ford F-150, 2015 Ford Transit and Transit Connect, 2013 Ford Fusion, as well as numerous print and interactive training surrounding the Electric Vehicle program for consumers and Sales Consultants.
• Art Direct and produce Ford dealership training publications and consumer launch materials from initial concept, through production, proofing, press release and/or publishing for web
• Graphically conceptualize and design presentation materials to aid in the sale of new proposals to Ford clients.
• Aid in the conceptualization, design and development of web-based training courses to further Sales Consultants knowledge and certification of Ford vehicle technologies and advancements in vehicle design.
• Design support in the layout of magazine spreads for the Ford "Frontline" bi-monthly In-dealership magazine
• Manage the production process of the Frontline Online Magazine to evolve the printed magazine into a design format ready for programming that ultimately creates an eye-pleasing, user-friendly online publication
• Attend press-approvals to ensure quality, accuracy and execution of color specifications. -
Education
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B.A.A. Graphic DesignCentral Michigan University1989 - 1993Minored in Industrial Technology
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Experience
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Art DirectorAIMIA Incorporating Carlson Marketing2007 - Present (19 years)Ford Creative Account working primarily on In-dealership Retail Education and Training materials for new Ford vehicle launch programs.
• Collaborate with Creative Directors, Project Managers and Product Specialists to conceptualize, design and produce Product Information Books, Packaging Brochures, Preview Guides, web-based training courses and various other marketing, events and training materials for National Ford Dealerships. Recent successful vehicle launches include the 2013 Ford Escape, 2013 C-MAX Hybrid and Energi, 2013 Fusion and Fusion Hybrid as well as numerous print and interactive training surrounding the Electric Vehicle program for consumers and Sales Consultants.
• Art Direct and produce Ford dealership training publications and consumer launch materials from initial concept, through production, proofing, press release and/or publishing for web
• Graphically conceptualize and design presentation materials to aid in the sale of new proposals to Ford clients.
• Aid in the conceptualization, design and development of web-based training courses to further Sales Consultants knowledge and certification of Ford vehicle technologies and advancements in vehicle design.
• Design support in the layout of magazine spreads for the Ford "Frontline" bi-monthly In-dealership magazine
• Manage the production process of the Frontline Online magazine to evolve the printed magazine into a design format ready for programming that ultimately creates an eye-pleasing, user-friendly online publication
• Attend press-approvals to ensure quality, accuracy and execution of color specifications. -
Art Director - Freelance workFox DesignFeb 2005 - Feb 2009 (4 years)Conceptualize, design, and produce logos, identity packages, brochures, sell sheets and packaging for a variety of small and large scale business clients such as:
- The Display Shop- Developed packaging, product art and promotional sheets
Biodegradable cups to be featured at Sams Club, Walmart, Kmart, Target and other national retailers.
- KIK Custom Products- Conceptualized packaging for private label shave gels made for men and women.
- 1st Impressions Facility Hygiene Services - Designed complete start-up identity package including logo, business cards, letterhead and promotional brochure.
- Angie's Angels Academy- Designed complete start-up logo/identity package including signage for a local day-care.
- Forest Island Recycling- Designed start-up logo/identity package for Detroit based recycling facility.
- Exquisite Pups- Strategy and design of start-up logo/identity package and website splash page for area dog breeder. -
Sr. Packaging DesignerKmart CorporationJul 1995 - Aug 2005 (10 years 1 month)Conceptualized, designed and maintained over 40 private label brand identities in hard-home, soft-home and apparel, which generate over $2 billion in store sales annually. This encompassed the development of brand names, logos and overall package trade dress from concept through production and point of purchase.
• Developed comprehensive package design standards manuals for new brand identities, used to ensure the proper quality and production of art by numerous U.S. and overseas vendors and printers. Maintained standards of package substrates and color consistency of the final printed pieces.
• Team leader in the design, direction and production of corporate biannual fashion and hard home trend booklets.
• Trained and advised entry level designers in all areas of package design.
POSITION: Designer 1993-2000
Key player in the launch of a $500 million dollar major consumable brand, American Fare.
• Conceptualized and designed marketing brochures, signage, posters, and POP displays.
• Designed labels and packaging for consumable items under the American Fare brand.
• Developed packaging/branding design style for the Home Essentials brand which crosses multiple divisions and grew to over 2000 items throughout the Kmart store.
• Redesigned a large number of existing private label brand identities and maintained the integrity of the brands through constant communication with overseas packaging and printing offices. -
Sr. Packaging DesignerSears Holding Corp2004 - 2005 (1 year)As Sears Holdings Corporation incorporated Kmart, my duties as a Senior Packaging Designer displayed below, were expanded to also include the development and design of Sears private label apparel brands.
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Skills
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Elsewhere on the Web
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On Coroflot@rfox71, member since 2006
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Followers 2
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