Amber Credit

No these press ads aren't upside down. That's how they ran. Interactive press ads. Pretty cool, I hope you'll agree.
Amber Credit were a teeny weenie client but one of my favourites. Can you imagine a large corporation allowing their ads (and their logo!!!) to run upside down?
But what stand-out! And to follow the copy the reader had to turn the ads upside down to reveal the 'happy' image, the call to action etc.

Richard Germain
Head of Copy London, United Kingdom