Amber Credit
No these press ads aren't upside down. That's how they ran. Interactive press ads. Pretty cool, I hope you'll agree.
Amber Credit were a teeny weenie client but one of my favourites. Can you imagine a large corporation allowing their ads (and their logo!!!) to run upside down?
But what stand-out! And to follow the copy the reader had to turn the ads upside down to reveal the 'happy' image, the call to action etc.