Richard Germain

The task was a difficult one - to convince consumers to take action and start planning for their retirement now.
People know they should do something but there are dozens of reasons they give for putting it off.
I saw these reasons as 'buts'... but retirement's 30 years away... but I'll just work for longer. And so was born 'The buts stop here' campaign running through press, radio and online.

• Hand Rendering
• Advertising