Aviva Investors wanted an interactive element to their campaign explaining their multi-asset funds (where investors choose from different risk/reward levels). So I devised an interactive digital rugby game - Risk the Kick. In the game which was hosted on a microsite and advertised by email, players choose from kicks of various difficulties. If Nick Evans (All Blacks and Harlequins) made the kick, the player won a prize.
Here's the email, microsite, plus a couple of kick videos (there were ten in total)
Aviva Risk the Kick rugby game microsite
To show that Aviva 'got' financial advisers, their concerns and their ambitions, we created this 'Moments that Matter' microsite where advisers could upload details of the stand-out moments of their careers. The microsite was advertised through homepage takeovers where users could view some of the videos in unit.
Home page takeover for the Aviva No buts campaign that clicked through to a microsite with various tools including a pension 'But buster'!
Two men in a jar microsite. Still WIP.
Forget what you know about Slough from The Office. Slough Trading Estate is actually home to some of the world's leading companies. When they rebranded, I wrote their entire website. This was a few years ago but much of the content is still mine.
Rich media homepage takeover with video
I was involved in rebranding Thomas Miller Investment using 'living brand icon' Sir Robin Knox-Johnston - the first man to sail single-handedly around the world. And I single-handedly wrote their website (not quite as impressive, I'll grant you that). See that what I wrote at tminvestment.com
The app is an entry for this year's Chip Shop Awards. So it's spec work. But I really like it. In fact, I think I might put a call into Ginsters...
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Digital
Much of what I do involves working with digital teams to produce integrated campaigns across social media, rich media ads, mobile apps and microsites.
