We had the niggles produced and given away in branches. Staff even ran a competition to 'pimp' their niggles - with hilarious results.
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That's me in the ad. Don't know why I look so fed-up. The campaign hit all its KPIs.
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State Street invented Exchange Traded Funds but no-one knows it. Time to bring out the big baby!
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I've included this ad for edeus mortgage brokers purely on the basis of it having possibly the strangest headline I've ever written - which also makes it one of my favourites.
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I love this ad.
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A very simple, very effective advertising idea that shows that financial advertising needn't be boring.
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A very simple, very effective advertising idea that shows that financial advertising needn't be boring.
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I created the 'Something's missing' campaign to advertise Lyxor's new ETF. But the campaign really came to life when a coverwrap was run in City AM. The front and back pages of the wrap were actually that day's news but we took off some of the type and even part of the masthead to communicate that something was missing. A really good example of creative and media working together.
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I created the 'Something's missing' campaign to advertise Lyxor's new ETF. But the campaign really came to life when a coverwrap was run in City AM. The front and back pages of the wrap were actually that day's news but we took off some of the type and even part of the masthead to communicate that something was missing. A really good example of creative and media working together.
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How often do you see a pony crumbling away in an ad - neve rmind a financial services ad?
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More financial services clients
I've over 15 years' experience of working with financial services clients. Some creatives see financial advertising as a niche (and, let's face it, not very inspiring) sector. I couldn't disagree more. Money, savings and investments have never been more relevant to so many people as they are today. Creatives mistake uninspiring for challenging. Yes it is a challenge advertising intangible products and services that can't be represented by a packshot and about which it's hard to claim anything without needing to add half a page of small print. But that makes it even more satisfying when a great ad gets bought and produced.
