Scope Time to get Equal
The copy on these ads is probably my favourite. Scope is the charity that fights for equality for disabled people. The brief was It's Time to Get Equal. I thought we could turn the tables on the reader. If they held prejudices against disabled people then they were the moron, the weirdo etc, because disabled people are no different from anyone else and deserve to be treated equally. They're ads I'm very proud of from an advertising and a personal point of view
