Justin Riehl

My work at Magellan consists of designing kitchen products for various retailers, such as Williams Sonoma, QVC,
and Frontgate. I also designing for brands that Magellan owns, for which I also have developed brand identities,
logos, and packaging. My process goes from brainstorming, and market research, to ideation and sketching, to
computer modeling to then having samples made. The samples are then tested and reviewed any changes are made
until the design is finalized. I have also gone through the process of applying for both design and utility patents.

My role was to design home-use products for the Homax brand to be sold in retailers such as Depot. I was involved in the entire process, from concept, to sketch, to CAD modeling, and physical models for ergonomic testing. When the owner of Morris Design began sabbatical, I continued to work with Homax products on my own as a freelance designer.

As an intern my main task was to make Illustrator line drawings of existing light fixtures for use in the company's product catalog. I also helped design some fixtures for the company's catalog of products, as well as custom lights for a few customers.