Emotional storytelling, positioning, logo and identity design.
Branding is more than logo design and application. But we can do that too.
drive a consistent product message that positions a product/brand to the consumer with targeted accuracy and communicates a strong emotional and valuable proposition.
We start all branding projects by identifying core brand values and determine a brand architecture that can apply to all product and creative work.
We focus on 3 areas of branding-
Brand Creation — New brand development focused on establishing a foundation of brand message and identity.
Brand Extension — Leveraging of an existing brand to further establish a presence in a new product category or market segment.
Brand Development — Management and evaluation of an existing brand to further focus or redefine a brand or product message and position.
