Co-Founder/Chief Design Officer
Jan 2016 - Present (5 years 7 months)
Responsible for all creative and design direction. Strategic Creative Direction, Branding and Identity, Footwear Design and Development, Packaging, Graphics and Visual Marketing.
"Think of miix like a LEGO set. A sneaker than can be built from the sole-up, then easily rebuilt into a completely different sneaker in just a few minutes." - Complex Sneakers
Jan 2007 - Present (14 years 7 months)
Founder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization. Services offered include brand positioning and development, footwear design from concept to speci cations, graphics & packaging design, technical development in Asia, POS and marketing.
Sep 2009 - Dec 2011 (2 years 3 months)
Fall Term 2009, Fall Term 2011 — 2 hour Lecture, 4 hour Studio per week (11 week Course)
Course development, lecturer and studio projects mentor. This course has been designed to provide students with exposure to the technical and creative skills required for athletic footwear design. The course is structured into detailed lectures, short phases and deliverables that follow the process from sketch to spec through 3 applied short projects.
May 2007 - Feb 2007 (2 months)
Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products. Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources, budgets and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.
Senior Designer, Product Line Manager
Aug 2001 - Mar 2004 (2 years 7 months)
Creative Direction, design and development of an International product line of athletic footwear, reporting directly to VP/GM. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, recruitment and hiring, and liaison with key accounts. Responsible for 2 collections per year, approx. 600 SKUs annually. Approx. 200 days/year experience in Asia.