Dlyte, a revolutionary fundraising platform catering to non-profits and causes, launched it's basic offering in 2015 with a site and iOS/Android apps. Although all products were functionally capable, the overall messaging and identity weren't clear or compelling, and the site as built did not support mobile viewing or integrate SEO best practices. Fresh branding and a site redesign were needed, as well as UI and content updates to refine and improve not only the experience but the overall presentation of the brand and core concept. An entire digital eco-system was established to better reach its audience of shoppers and non-profit supporters.
I managed the branding, creative, and product planning efforts, owning the UX strategy, architecture, flows, site mapping, and wireframes for the entire site experience, as well as setting up all social networks for the brand.
