Rebecca Leckman

As an Experience Lead & Strategist my practices include user experience strategy, interface and interaction design, product management, information architecture, SEO strategy, usability testing, evaluation, and validation. Engagements typically involve concepting creative solutions for enterprises, evolving their branding, customer awareness, online ecosystem, or improving their front-end experience within back-end restrictions. Competitive research and benchmarking, user experience research and strategy, site architecture and interface design, heuristic evaluations, usability & qualitative testing. Customer outreach via community management, email strategy development, updating legacy systems to improve customer lead tracking/CRM. SEO keyword strategy and meta standards. Contractor and vendor management.

Marketing Implementations Specialist
Marketing Implementations Specialist
Intuvo · Full-timeIntuvo · Full-time
Feb 2019 - Dec 2021 · 2 yrs 11 mosFeb 2019 to Dec 2021 · 2 yrs 11 mos
Scotts Valley, CaliforniaScotts Valley, California
Provided best-in-class onboarding experience for new enterprise customers by understanding customers’ business objectives and needs, then scope, plan, create, and deliver a successful marketing automation platform implementation. Guided campaign design and creation with Credit Union customers, including robust onboarding, product, and lifecycle campaigns for their membership. Identified specific measurable goals for each institutions customer journeys, striving to create a cohesive experience in synch with each customer’s branding, voice, and other digital marketing channels.

Lead comprehensive re-branding and an adaptive site redesign project, which encompassed all vehicles and networks within Dlyte's (now Dlyted's) ecosystem (e-commerce site, apps, social networks, brand collateral, transactional and marketing emails, etc). Managed the start-up's day-to-day operations and logistics, including new feature and functionality design, vendor management, marketing and communications, new partner on-boarding, and social media.

Sole UX resource for dynamic, growing agency committed to improving the user experience of their award-winning creative projects.

Lead User Experience team, working with clients and cross-functional teams on project UX strategy, primary research and testing, concepting interfaces and interaction design (interaction flows, storytelling and scenarios, use cases, sitemaps, wireframes) to support end-to-end multi-platform and multi-device experiences that met client requirements and user goals within the targeted schedule and budget.

Managed site and production for Gap Women's and Maternity, leading cross-functional teams and external vendors to implement seasonal marketing strategy and feature functionality.

Founded and managed the UI Design team for Gap Inc. Direct's Customer Experience Group. Led interface team in the design, spec/prototyping, use cases, analysis of navigation systems, new marketing and store functionality, and day-to-day ad-hoc consulting with creative teams on upcoming feature designs. Designed and managed usability testing with an emphasis on qualitative research, candidate recruitment and screening, personas, analysis communicated actionable recommendations and solutions to cross-functional teams and business partners. Owned VOICE program: recruitment and management of regular monthly internal user testing. Worked closely with business partners in production, technical, customer information, marketing, and creative groups to ensure maximum support for customer centric design solutions.

Founded and managed the technical design team responsible for all cross-brand front-end web development (html/asp/javascript) for gap inc's e-commerce sites. Sites: Gap Online, GapKids, babyGap, GapMaternity, Banana Republic, Old Navy