Hub Network
Hub Network from Rebecca Leckman
Hub Network

Hub Network, home of My Little Pony and dozens of other awesome kids shows, was undergoing a massive rebranding effort and sought a complete overhaul of their digitally dated website. TVGla won a competitive pitch to rebuild HubNetwork.com as well as the a Hub Network iPad and iPhone application.

A tablet-first responsive experience was launched in 01/2014 that allowed video and games to take center stage, while building engagement for the entire family. COPPA and CARU compliant MyHub and FamilyHub accounts allowed families to connect and interact with the content together in a way that reflected Hub’s new mantra of making family fun, through game challenges, tagging favorite shows, and a personalized favorites page highlighting updates to your favorite shows.

I contributed UX Strategy, Taxonomy work, Information Architecture, Wireframes, and Content and SEO Strategy for the project.

HubNetwork was rebranded as Discovery Family Channel in October 2014.

HubNetwork.com redesign project (Now Discovery Family Channel). In 2013 "The Hub" transitioned to "Hub Network," and came out with new branding and imaging in early 2014, "Making Family Fun." Creating a much more family friendly, interactive, and engaging digital destination became an important component of the corporate evolution. The site was launched in January 2014, with an iphone/ipad app released a couple months later.
Hubnetwork.com's tablet-first responsive experience was extra friendly for kid fingers and geared for exploration, relying on more images and less text for things like show navigation, and very deliberate linkage that ensured tapping or pressing any part of the button, image, and copy for an element would get kids to the linked content. Bringing video and games content up to the same level as the shows promoted more interactivity that the entire family could play and interact with, deepening engagement.
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Hub Network

Hub Network, home of My Little Pony and dozens of other awesome kids shows, was undergoing a massive rebranding effort and sought a complete overhaul of their digitally dated website. TVGla won a competitive pitch to rebuild HubNetwork.com as well as the a Hub Network iPad and iPhone application.

A tablet-first responsive experience was launched in 01/2014 that allowed video and games to take center stage, while building engagement for the entire family. COPPA and CARU compliant MyHub and FamilyHub accounts allowed families to connect and interact with the content together in a way that reflected Hub’s new mantra of making family fun, through game challenges, tagging favorite shows, and a personalized favorites page highlighting updates to your favorite shows.

I contributed UX Strategy, Taxonomy work, Information Architecture, Wireframes, and Content and SEO Strategy for the project.

HubNetwork was rebranded as Discovery Family Channel in October 2014.

Available
Freelance, Full-time
Rebecca Leckman
Product Experience & Strategist Santa Cruz, CA