Rachel Samaroo

IBC Shell Packaging Own accountability for all aspects of product development while continuously investigating solutions to optimize functionality, innovation, and visual aesthetics. Employ a hands-on approach to directing Engineering, Sourcing, Marketing, and Industrial and Graphic Design teams throughout all development phases to ensure for alignment to functional and visual goals. Lead the creation of engaging animations, VR (virtual reality), and AR (augmented reality) experiences, and presentations for tradeshows. * Served as the Lead Designer for multiple award-winning Products, Packaging, and Displays. * Delivered critical insights on vision for consumer cosmetics and spirit products directly to high-profile entertainment artists. * Acted as Creative Director for the development of an AR app that was hugely successful in the market. * Successfully executed multiple tradeshows that included AR experiences. * Improved efficiency of the production path by 32% by spearheading efforts to streamline workflows and maximize productivity. * Notable clients including Grey Goose Vodka, Bacardi, Pernod Richard, Victoria's Secret, Hayley Kiyoko, Warner Records, Kate Spade, and Pfizer.

Dynamically created customized consoles for a myriad of leading broadcasting companies. Partnered closely with clients to identify the core requirements and strategic goals for each project and create innovative design solutions to surpass expectations. Employed a hands-on approach to obtaining field measurements and other base information about each unique space. Constructed highly-detailed CAD models, generated manufacturing drawings and specs, and defined CNC cut paths. Collaborated closely with the in-house production team to ensure for complete adherence to quality expectations and design specifications throughout the production process. * Notable clients include HBO, ESPN, and The Food Network.

Spearheaded the design of customized solutions for a wide-range of high-profile clients primarily from the banking and airport industries. Partnered closely with each client to identify specific requirements or space limitations for each project. Conceptualized solutions that focused on optimizing functionality while driving ergonomic and visually aesthetic design. Compiled and reviewed field measurements, expertly navigated engineering software to generate CAD models, and developed highly-detailed manufacturing specifications, renderings, and animations, Created programming files for CNC (Computer Numerical Control) production. Cultivated and strengthened collaborative relationships with the VP of production and the in-house production team for metal, wood, and plastics. * Ensured for complete adherence to all relevant regulatory guidelines including ADA (American Disability Act). * Designed structural arches featuring digital signage, kiosks, and user information for the Welcome Center for the Port Authority of NY and NJ that were adopted throughout multiple airport terminals including JFK, LaGuardia, and Newark International. * Notable other clients: Chase, Bank of America, PayPal, Warner Brothers, Boeing, and Stanley Security Solutions.