Robert Cappoli

Large Format Print Production Responsible for overseeing the full project life cycle, including identifying new media opportunities, establishing project scope, scheduling, budgets, completing documentation, estimating, site surveying, art direction, proofing, and working with governmental entities to ensure that projects are meeting client needs.

* Responsible to conduct the exploration of all new and existing SEPTA regional rail and subway stations to identify new media form opportunities. Markets include SEPTA PA, Pittsburgh PA, and Amtrak, Washington DC, Wilmington, DE, and Baltimore, MD.
* Responsible for all surveying, measuring, and specking all new media opportunities for the Philadelphia market.
* Responsible for field supervision and quality control of all station saturations and station domination installations.

Responsible for providing print production, agency/vendor management, material fulfillment, and inventory management for assigned business units. In charge of managing purchasing and providing strong project management skills to maintain schedules and budgets for all printed materials.

* Tasked to develop and train, Creative and Production Agencies for quality control expectations and print requirements.
* Manage Producers, Procurement, and Finance to ensure that accurate quotes and budget approvals are received and that the correct purchase orders are initiated and maintained.
* Liaise directly with Corporate Marcom team members to ensure the greatest consistency and highest quality possible for all printed materials produced.
* Determine and set project specs, quantities, shipping location (s), etc. with brand teams. Coordinate with Purchasing to obtain production estimates and/or competitive bids for print projects, maintain budget. Manage any obstacles that would require additional funding conduct negotiations with suppliers as necessary. * Manage and advise brand teams and agencies on pre-production specs, estimates, and best methods of kit packing and fulfillment.
* Manage vendors during proofing, color management, and printing phases, including on-site press passes finishing, quality control, and kit spot-checking.
* Responsible to conduct the exploration, testing, and recommending of new suppliers, print methods, fulfillment houses, and production techniques.

Responsible for managing and producing all printed materials including collateral, catalogs, packaging, direct mail, POS, and outdoor production.

* Client list: Coca-Cola, Dow, Saladworks, St. Clare's Health System, The Ritz Carlton, Rittenhouse Market, University of the Sciences, Cozen O'Connor, Susan G. Komen, Pilot Freight Services.
* Directed all print development through proactive collaboration with clients, partners, art directors, graphic artists, producers, photographers, and production artists from project start to finish.
* Directed and managed the sourcing of multiple vendors for all print projects which included bidding and estimating, budgets and negotiations, vendor project meetings, scheduling, and overall project management through the production process to ensure all deadlines are met.
* Contributed to the development of new business client proposals, including active input in recommending marketing, manufacturing, and format development. * Cultivated and mentored existing creative team, freelancers, and agency relations achieving solid lines of communication throughout the production process that generated a flawless finished product.
* Contributed to the writing and developing of company and client SOP regarding the creative and production process.

In charge of production for a start-up cosmetic brand. Responsible for producing all of the printed collateral and catalogs, which support the overall brand image. Accomplishment: Developed a start-up brand from $0-$70 million, partnering with multiple teams to achieve brand identity, strategy, profitability, and overall brand success.

* Created and set-up the catalog approval process between marketing, product development, and creative increasing efficiency and return rates by 50%.
* Scheduled and led meetings with pre-press and printing vendors to discuss methods of time and budget conservation. Streamlined costs with printers and eliminated overtime and downtime charges by ensuring on-time file distribution for pre-press and by eliminating excess retouching by 20%.
* Managed all creative projects, including collateral, and catalog.
* Coordinated creative turnovers and creative team meetings which led to the management and adhering to a set schedule.
* Directed all color correction accuracy throughout the entire pre-press stage ensuring complete image quality control.
* Led and assisted the in house team with photoshoots, art direction, and graphic layouts.
* Managed all budgets, timelines/schedules, etc. to ensure on-time shipping and tracking which eliminated extra cost.
* Directed guidelines for inside and outside server set-up and maintenance which led to more efficient file management and archiving systems.