Rocco Mariconda
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About
I’m a hands-on art director and designer. I excel at packaging and branding design within the women's beauty category. I work closely with marketing partners to develop brands and build creative campaigns that integrate both print and digital platforms to elevate and define content.
Over the years I have gained experience working in-house with large beauty corporations and a variety of different design agencies and packaging firms. Working in-house within different creative departments and working on the agency side of things has elevated my skill set and overall experience. I pride myself on the combined abilities of a technically skilled designer with the mind of a strategist and the passion of an artist. -
Education
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BFA Graphic DesignSchool of Visual Arts2003
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Experience
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Freelance Senior Packaging DesignerStrivectinFeb 2021 - Present (5 years 4 months)• Develop creative packaging campaigns in alignment with brand standards and marketing objectives
• Design promotional packaging kits and graphics used to combine specific specialty products
• Create mechanical artwork from initial design to final approved production ready files for release
• Assist in the development and design of packaging campaign assets used for 360 degree promotions -
Freelance Graphic DesignerNew York, NYE.L.F. cosmetics, it Cosmetics, NICE Ltd, Ceradini Design - Freelance Associate Art Director * Designed packaging and promotions to meet each clients brand objectives * Created new product development packaging presentations per client brand * Designed promotional items, direct marketing, posters, and retail displays
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Senior Graphic DesignerAnthem World Wide - RevlonNew York, NY* Maintained and reinforced the Revlon brand aesthetic through all design initiatives * Developed conceptual designs for specialty/seasonal retail displays and packaging * Collaborated with art directors, account mangers and strategy teams in all phases of design * Oversaw mechanical artwork production of promotional displays and packaging * Worked collaboratively to maintain consistent brand architecture for all client facing material
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CotyLondon, United StatesRimmel Freelance Associate Art Director * Designed packaging graphics, retail displays, cosmetic wall graphics and 3D comps * Directed mechanical packaging artwork for production through outside vendors * Directed model and packaging product imagery for retouching and color correcting * Developed conceptual packaging and retail display presenations and final artwork
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StriVectin SkincareFreelance Senior Packaging DesignerNew York, NY* Develop creative packaging campaigns in alignment with brand standards and marketing objectives * Design promotional packaging kits and graphics used to combine specific specialty products * Create mechanical artwork from initial design to final approved production ready files for release * Assist in the development and design of packaging campaign assets used for 360 degree promotions * Generated concepts for brand development * Designed comps - packaging, direct marketing and point of sales * Collaborated with design directors to update and edit existing artwork
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Freelance Art DirectorL'Oréal ProfessionnelNew York, NYFeb 2016 - Jan 2020 (3 years 11 months)• Worked with the creative director and all cross-functional partners for new packaging launches and product
line extensions through all phases of design, mechanical implementation and print production
• Executed designs for all marketing presentations, retail displays/merchandising and collateral
• Designed and produced digital e-campaigns, banners, gifs, social promotions and sales presentations
• Adhered to brand guidelines for consistency through all print and digital campaign design deliverables
• Directed model and product packaging photo shoots, retouching and color corrections
• Reviewed and approved all released artwork, press proofs and color standards
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Awards
2009 - Graphic Design USA
Honorable Mention - Placed within the top ten for a seasonal promotional piece for the women's clothing company - Magaschoni Apparel. -
Affiliations
AIGA, ADC
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Industries
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Skills
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On Coroflot@roccomariconda, member since 2014
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