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Bed Bath and Beyond
Bob Evans - I needed to position Bed Bath and Beyond Bridal Registry as the Bridal that you had to use because of there knowledgeable sales staff. I needed to make a graphic connection with the relationship between the bride and the Bridal consultant at Bed Bath and Beyond. I used a contemporary depiction of intersecting rings to associate with the union of bride and groom and the bride and consultant. I developed this concept with graphic standards and direction for their in-house staff to implement.