Rod Vrancken

Gerbig - present] Joined GSW in Senior Art Director role in order to gain critical healthcare/pharma experience-vital to being "sold" to clients as an industry expert- with the expectation of receiving promotion to senior leadership and creative director role akin to level of responsibility enjoyed during the past 5+ years with The Longaberger Company and SBC Advertising. Serve as a key member of the Core Creative Team, working with global clients-Abbott, Gilead, GlaxoSmithKline, Lilly, Salix, Stryker, and Takeda-to fuel concept development, campaign execution, and deliver branding solutions on strategy across all media. Generate breakthrough ideas and strive for innovation while developing new business pitches and serving in a highly diverse and fluid position. Demonstrate understanding of clients' marketing needs and consumer attitudes while managing a plethora of creative projects spanning identity development, brochure layout and design, trade shows, websites, MOA video direction, and digital interactive experiences. * Set the tone for a global brand and new pharmaceutical product from Gilead, through efforts directing a photography campaign from creative concept through completion, including management of a 5-day photo shoot in San Francisco. * Played a key role in capturing new business from Salix generating $3M in Q4 2010 and expected to drive $5M in 2012, serving as the largest account in the group. * Expanded business with existing clients, creating the concepts and pitches to acquire new product lines recently worked on a pitch resulting in nd rd winning a key contract with the 2 largest knee replacement company with a 3 product in discussion. * Work in close concert with the Creative Director to ensure optimal quality and timing, collaborating with creative partners to develop and express ideas that meet clients' needs and secure competitive contracts.

Drove the creative strategy brand building e-commerce website development packaging and national and international promotional campaigns for key agency clients including Disney Bed Bath & Beyond Bob Evans, The Kroger Company, Wayne Dalton, Herald Printing, Sterling Commerce, Key Bank, Subway, KB Toys, and more. Worked with clients to control consumer experiences from beginning to end through visual communications. Collaborated with and supervised a team of four art directors and one copywriter, handling an immense workload requiring multidisciplinary skill sets. Attended the Kids Marketing Conference annually. * Saved the $650K Bob Evans account and turned it into a $1.25M client, by strengthening the relationship, delivering consistency in messaging, providing award-winning creative direction, and securing television and radio contracts. * Joined forces with a cross-functional team of architects and designers to create Big Lots' store of the future concept, working with internal and external stakeholders to define the desired consumer experience and create supportive visual messaging. * Gained entry into Lowe's and Menards for Wayne Dalton, driving an 80% spike in sales, by leading a team on package development to highlight the company's garage doors in an accessible manner for the big-box retailer. * Developed engagement strategies to yield repeat website visits for Baldwin Brass, creating an educational experience that provided visitors with commentary from key industry subject matter experts to augment e-commerce capabilities.