Huntington Dimensional Mailer - A dimensional mailer that leveraged Huntington's innovative business solutions with Apple. The mailer contained the book "The Apple Way" which talked to Apples innovative management solutions. When the recipients would book a meeting the Huntington representative would give the client an I-pod shuffle. The design followed apples shuffle packaging to create continuity within the program. Apple was consulted with and approved the direction and the design. The mailer had a 62% success rating.
Huntington Ballpark Wrap and Community Outreach - This was a project that started out as a wrap for the construction site of the new double a baseball park. I came up with a couple of concepts one of which I developed an idea to turn it into a community outreach program. The Knothole kids would be a section of the ballpark that would be for underprivileged kids in the community. They would be brought to the park given a t-shirt, hat and have their own section in the stands that was the "knothole kids" section.
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Huntington Bank
Rod Vrancken
Creative Director Galena, OH