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Graphic Design Professional

Roger Kallerud

San Francisco, CA
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  • About
  • About

    Creative design professional with extensive experience in publishing, advertising, and marketing. Experience includes print and web design, art direction, branding, project management, editing and proofreading, vendor relations, and employee management. Demonstrated ability to shepherd projects from initial concept through deployment.

  • Education
    • Certificate Summer Publishing Institute
      New York University
      1991 - 1991
    • B.A. Political Science
      Washington University in St. Louis
      1987 - 1991
  • Experience
    • Asst. Art Director
      John Wiley & Sons
      2001 - 2013 (12 years)
      • Collaborated with creative services and marketing teams to conceptualize and create as many as 125 direct mail campaigns, print ads, promotions, catalogs, and other collateral materials with total measurable department revenue exceeding $150 million annually
      • Responsible for all facets of design and production including composition, typography, photo research, and final file preparation and delivery
      • Managed freelance designers
      • Projects included catalogs, advertisements, brochures, posters, postcards, bookmarks, business cards, displays, and letter packages
    • Contract Designer
      Leapfrog
      2001 - 2001
      • Created math and science illustrations for middle school textbook outlines
      • Proofread and copyedited textbook outlines
    • UI Designer
      PlanetHVAC
      2000 - 2001 (1 year)
      • User experience and interface design of internet marketplace and portal for the HVAC industry
      • Designed news, discussion, commerce, storefront, and career channels
      • Created graphics, banners, and other elements used throughout the site
      • Edited and posted content to the site
      • Helped manage product development and QA/usability testing
      • Designed print advertising and collateral materials; solicited bids and selected print vendors
    • Production Director
      Mel Bay Publications
      1999 - 2000 (1 year)
      • Directed 10-person team responsible for production of over thirty new issues books and CDs per month as well as reprints, catalogs (including 448-page annual catalog) and promotional materials
      • Team members included designers, typesetters, darkroom technicians, film strippers, and platers
      • Responsible for employee scheduling and reviews
      • Edited and proofread books for publication
      • Extensive communication with authors/musicians and vendors
      • Approved all book layouts, covers, and marketing materials
    • Designer
      JWT Speciallized Communications
      1998 - 1999 (1 year)
      • Worked with creative team to develop advertising and collateral campaigns from initial brainstorming through design, production, and post-production
      • Designs ran the spectrum from print ads, direct mail, posters, billboards, cinema slides, web banners, and promotional items for clients including FedEx, Sprint, MasterCard, and other Fortune 500 companies
    • Production Director
      Virginia Publishing
      1992 - 1998 (6 years)
      • Supervised three production artists
      • Helped plan the expansion of a community newspaper from bi-weekly to weekly publication including schedule and deadline changes, staffing, and equipment purchases
      • Designed book, magazine, and event program covers
      • Production management of newspapers, magazines, books, and other projects
      • Designed newspaper ads, newsletters, coupon books, flyers, and other materials
  • Industries
    • Non-Profit
    • Publishing
    • Healthcare
  • Skills
    • Communication Design
    • Creative Suite
    • InDesign
    • Photoshop
    • Print Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @rogerkallerud, member since 2013
    • Following 1
    • Followers 3
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