• Streetwear, boardshort and outerwear design/creative direction for O'Neills corebrand, Amph. S/S 2009 and W2009/2010.
To reconnect with the younger core consumer and to get back into core surf shops a sub brand was developed named AMPH(amphibian) and stands for transition and progression. The clothing line is 'transitional wear'...from city to beach, from mountain to city, from water to land and vice versa and boasts a mixture of surf and urban lifestyle pieces and inspirations.
AMPH is also a platform from which creativity and progression can develop. From surfers to artists, the AMPH series encourages experimentation and provides a stage to showcase the progress of everyone involved.
The spirit and encouragement of progression is embodied in every aspect of the AMPH series.
