Roland Wimbush

• Creation of an ethical clothing brand with an innovative business model based on providing a positive consumer experience • Transform ethical story and business model into a viable and profitable yoga and lifestyle brand • Definition of creative direction, brand DNA and graphic identity • Design, sourcing, development, marketing and sales of men's and women's activewear collection • Establishing partnerships and achievable goals with different child help organizations in Latin America • Defining brand penetration, seasonal distribution objectives and develop annual sales plan and budget.

• All-over print design for SS2015 and SS2016 boardshort collections • All-over print design for FW2016/2017 outerwear collection.

• Construct a collection of men's activewear to reduce muscle fatigue, enhance proprioception and increase blood flow in athletes, using the Award winning Shock Absorber innovation (used in women's sports bras) • Create unique and distinctive design and graphic elements that immediately identify the new men's product range as being Shock Absorber • Integrate a scientific approach, body expertise, innovation and creativity, quality and performance into product and marketing story •Tech packs, design meetings, validation and fitting of all prototypes.

• Define creative product direction with the goal of rebuilding Oxbow brand identity and image • Creation of consumer product segmentation across apparel, outerwear and surf product for men, women and junior • Presentation of the creative process with marketing and retail creative heads to ensure the brand’s product vision is executed and communicated efficiently to final consumer • Presentation of seasonal direction at sales conference and with major accounts • Budget management and reporting of creative department including external companies such as creative agencies • Design of "Heritage" capsule collection highlighting Oxbow's history as a Waterman's brand • Design of innovative wetsuit collection • Creative direction and idea generation around collaborative collections and marketing stories with athletes and artists • Development and design of anatomy board short for Laird Hamilton – a short designed to reduce muscle fatigue, improve proprioception and increase performance.

• Ski and snowboard apparel design for FW2012/2013 – one-piece suits
• Ski and snowboard apparel design for FW2011/2012 – jackets and pants

• Push the boundaries to find a creative and innovative graphic direction - my idea was to use hand paint techniques as graphics on helmets • This capsule collection was showcased at ISPO as one of the key marketing stories for the season (two artists chosen).

• Streetwear, boardshort and outerwear design/creative direction for O'Neills corebrand, Amph. S/S 2009 and W2009/2010.
To reconnect with the younger core consumer and to get back into core surf shops a sub brand was developed named AMPH(amphibian) and stands for transition and progression. The clothing line is 'transitional wear'...from city to beach, from mountain to city, from water to land and vice versa and boasts a mixture of surf and urban lifestyle pieces and inspirations.
AMPH is also a platform from which creativity and progression can develop. From surfers to artists, the AMPH series encourages experimentation and provides a stage to showcase the progress of everyone involved.
The spirit and encouragement of progression is embodied in every aspect of the AMPH series.

• Conceptual design and toolbox for ski boots and helmets - FW2011/2012 collection

• Menswear design for S/S2010 and F/W2009/2010 collections.
• Accessory design for S/S 2009.

• Graphics and menswear design for Summer 2010 and F/W 2009/2010 collections.
• Accessory range for summer 2009.

• Design and development of avalanche backpack collection • The PRORIDER 15 won the ISPO Outdoor Award - Gear of the year 2010.
FEATURES INCLUDE: Volume: 15 L, Weight: 2300g (without cylinder), Head on Top Technology, Large main compartment, Waistband pocket, Front pocket, Inside pocket for wallet/purse and glasses, Hypalon reinforcement with carabiner hooks, Concealable ski and snowboard straps, Diagonal retractable ski holder cable, Compatible hydration system, Easy to grip handle, Adjustable pectoral strap, Fabrics: 420D High density, Buckles: aluminium; ITW Nexus-model Cyberian, Zip: YKK blue/white, Hooks: aluminium ski & snowboard hooks.

• Creative direction and design of men's outerwear collection (including Gore Tex) • Management of outerwear design team - junior designer and graphic designers • Construction of range, colors and fabric development • Presentation of the range and evaluation of sales figures and forecasts with sales team and product manager • Trims and catalogue development and briefing for swing-tags and P.O.P. displays • Brainstorming and product enhancement sessions with snowboard team to create collection of Pro-models • Production trips to Asia and inspiration trips around the globe.

• Complete design of men's outerwear and accessory collection (including Gore Tex) • Management of graphic designer • Construction of range, colors and fabric development • Presentation of the range and evaluation of sales figures and forecasts with sales team and product manager • Trims and catalogue development and briefing for swing-tags and P.O.P. displays • Brainstorming and product enhancement sessions with snowboard team to create collection of Pro-models • Production trips to Asia and inspiration trips around the globe.

• Conceptualization and design of surf apparel (both lifestyle and water) highlighting Salomon S-Core innovation (S-Core brought to the market a revolutionary surfboard construction that changed a product that had not been seriously challenged for decades).

• Design men's in-line skate collection • Research and development for advanced projects •accessory design for protection • Construction of range, colors and fabric development • Presentation of the range and evaluation of sales figures and forecasts with sales team and product manager • Regular inspiration and market research trips to USA.