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O'NEILL - Outerwear collection

• Creative direction and design of men's outerwear collection (including Gore Tex) • Management of outerwear design team - junior designer and graphic designers • Construction of range, colors and fabric development • Presentation of the range and evaluation of sales figures and forecasts with sales team and product manager • Trims and catalogue development and briefing for swing-tags and P.O.P. displays • Brainstorming and product enhancement sessions with snowboard team to create collection of Pro-models • Production trips to Asia and inspiration trips around the globe.

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Roland Wimbush
Ma Performance Sportswear design Sydney, Australia