gLike
OXBOW - Women's Collection - Design Direction
• Define creative product direction with the goal of rebuilding Oxbow brand identity and image • Creation of consumer product segmentation across apparel, outerwear and surf product for men, women and junior • Presentation of the creative process with marketing and retail creative heads to ensure the brand’s product vision is executed and communicated efficiently to final consumer • Presentation of seasonal direction at sales conference and with major accounts • Budget management and reporting of creative department including external companies such as creative agencies. • The products featured here were designed by the design team under my management.
View Website