Roland Wimbush

• Construct a collection of men's activewear to reduce muscle fatigue, enhance proprioception and increase blood flow in athletes, using the Award winning Shock Absorber innovation (used in women's sports bras) • Create unique and distinctive design and graphic elements that immediately identify the new men's product range as being Shock Absorber • Integrate a scientific approach, body expertise, innovation and creativity, quality and performance into product and marketing story • Tech packs, design meetings, validation and fitting of all prototypes.

• Creative Direction
• Fashion Design
• Art Direction
• Apparel