Romain Alex

- 2010 till now: footwear planning, design, development - production www.vo7.com
- 2010 till now: various footwear trading companies and brands footwear collections plannings, designs, development.
- 2024: 3 full collection designs for Eddie Bauer (outdoor brand ) - Ben Sherman (men casual brand) - Daniel Hechter (men causual brand) / +250 styles designs in total including trend review / market study / brands directions, histories and DNA / full collections plannings / graphic charts/ designs / samples / production coming soon.
- 2023: Karl Lagerfeld China / footwear direction - planings - design - development - production www.septwolves-group.com
- 2021 -2023 : Le Coq Sportif China / footwear plannings - design - development - production
www.lecoqsportif.com.cn
- 2020: Fila Europe / footwear design direction proposal - iconic styles proposal - global brand footwear direction proposal www.fila.de
- 2017-2020: Line 7, Elle Sport, L.A gear, Nasa, Dragon Ball, Naruto, One piece and various footwear licences / footwear plannings - designs - developments.
- 2018: Horspist: footwear direction / business planning design sampling www.horspist.fr

- Main job : footwear, bags, accessories director / business planning, sourcing, design direction.
- Managed a 5 person team
- Footwear collections planning for 3 brands : Seven, Hong tu xuan, Seven modern
- Hired a Senior Brasilian footwear designer for top rendering
- Designed a full men footwear collection including 12 brand new outsoles / constructions
- Designed 50 brand new uppers.
- Outsole development with the top n1 sneakers sole supplier in Dongguan city
- Speicla style for Cristiano Ronaldo endorsement
Projects stopped due to the Covid 19.

- Main work: Eram group company reorganisation plan / Gemo brand new strategy provided to leaders.

Starting a new trading project dedicated to International fast fashion retailers including:
- Schedule, briefs and collection plan
- Market research
- Shopping to Paris, London and Hong Kong
- Materials - lasts - outsoles - prototypes design, revision and approval
- New visual identity
- FW 2016 and SS 2017 footwear collections
- SS 2017 Look Book
- Gemo brand footwear design
- Show room design
- Sales / customers meeting / visit.

- Novi footwear company reorganisation plan, strategy and new direction provided to leaders.

Setting women footwear collection targeted for the fast fashion players including:
- Schedule, briefs and collection plan
- Market research
- Shopping to Paris, Milan, Dusseldorf, New York, Los Angeles and Hong Kong
- Materials - lasts - outsoles - prototypes design, revision and approval
- New visual identity
- FW 2015 and SS 2016 footwear collections
- SS 2016 Look Book and brochure
- Sales / customers meeting in Europe.
- Got 100% footwear buyer’s positive feedback and approval concerning our product offer
- At least 30% sales increase after 1 year / attracted several new customers in.

Owned my own woman footwear trading company based in Dongguan / China.
- Hired my first full time employee
- Footwear, show room, visual identity, fair booth design.
- Women fast fashion footwear designer and sales
- Setting women footwear collection targeted for the fast fashion players including:
- Customer meetings, sales, price negotiation, sourcing and production management.
- Shopping to Paris, Milan, Dusseldorf, New York, Los Angeles and Hong Kong

Senior footwear designer concerning lifestyle part: campus series, classic running series, cross training series,
(more than a 100 million Euros+ yearly turnover under our team responsibility).
- Senior footwear manager: provided or revised categories plans, design directions, design plans, design
product briefs to both Anta leaders and designers.
- Team leader concerning a 9 designers’ team / supporting product managers’ plans and teams.
- Design of new outsoles functions concerning the cross training category (A-Twist, A-Turn).
- Leaded the design and technical sample reviews concerning all the lifestyle footwear series.
- More than 70% increase of the footwear cross training category business/profit after 1,5 year.
- Fila complete brand direction, planning and strategy provided to the Anta leaders

Main work as footwear designer concerning Levi’s Strauss Signature mass market Licence.
- Set up of the Joyling trading activity in Dongguan office / design development of the whole woman footwear collection under the label Joo including: collection plan, sourcing, design, sales.