Ronald Perry

Ron Perry Marketing and Branding Specialist

(585)269-9076 (mobile) | [email protected] I www.linkedin.com/in/ronaldjperry

Ron Perry is a Marketing and Branding specialist for technical and creative design firms. He works with Engineers, Architects and Industrial Designers to define and communicate the unique selling proposition of each firm.



He specializes in Direct Response copywriting for web and print. His career in communications is built on achievements as Business Development Manager, Project Manager, Product Designer, College Professor and Commissioned Artist.

Ron has a record of commercialized products and accomplishments as a Business Development Manager, Design Director, Product Development Manager, Product Designer, Project Planner, Inventor, Consultant and College Professor. Each aspect of his background is described here:

Business Development Manager: Ron uses a thorough, organized, consultative approach to developing long-term business relationships. This approach added global brands to the firm’s list of Clients such as Fisher-Price, Raytheon, Bose and Disney as well as several mid-sized companies, start-ups and inventors.

Design Director: He managed a Human Factors and Graphic Design staff and also supervised a group of CAD experts, specializing in development of complex 3-D geometry for injection-molded product components and enclosures.

Product Development Manager, Product Designer: Ron contributed consistently to large team efforts from concept through commercialization phases on more than 45 high-technology, capital equipment products. Many of those products were years in development and some received major recognition.

He led internal staff and outside resources, concurrently managing design support across three business divisions of Eastman Kodak Company with similar experience at Xerox Corporation Responsible for Human Factors, Ergonomics, Usability and product appearance.

He is an expert in 3-D printing and various prototyping methods.

Ron has practical knowledge of material specification and design requirements for manufacturing new products in high, medium and low production volumes.

Project Planning: Ron is the author of:

• Business-to- Business promotional content

• Coordinated marketing and branding strategies for web and print

• Project Planning Documents

• Product Performance Specifications

• Manufactured Quality Specifications

• Proposals for Product Design support

• Grants for project funding

• Drafts of content for US Patent abstracts

Inventor: Ron is named as inventor on 13 U.S. Patents.

Consultant: He traveled internationally on a regular basis to work with technical product development teams and suppliers as liaison of the Corporate Director of Usability, User Interface and Industrial Design of the Xerox Corporation.

Ron was a product design consultant to E. I. du Pont de Nemours and Company’s Clinical Diagnostics and Electronic Imaging divisions.

College Professor: Ron taught Masters and Bachelor degree candidates as adjunct faculty at Rochester Institute of Technology in Product Design and Development courses.

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