Ronan Baird

• Maintain the visual integrity of both Bay Area showrooms; ensuring the client experience is always inspiring, aspirational and marketable

• Conduct weekly walkthroughs with both Store Managers to determine:
- The unique needs of both showrooms each week
- Prioritize, strategize and brainstorm how to successfully implement the
determined projects utilizing Retail Sales Reports and pre-existing Visual Directives
- Ensure displays and all room settings are maintained, inspiring and reflective
of the EQ3 brand
- Make a list of any areas that need stock replenishment or readjustments due to stock shortage or back orders. Follow-up with SKU requests sent to our Retail Operations department

• Planning and execution of seasonal floor-flips

• Review Weekly Retail Memo in detail and read any accompanying directives; Follow through and install said directives in a timely manner

• Review weekly manifest to see what new product is in transit. Once arrived, build and place new products based on the seasonal visual standards

• Implementation of monthly window displays using provided Visual Directives while making creative adjustments based off the unique space of each showroom

• Communicate and train the sales team on all updates in order to maintain visual integrity, expand product knowledge and create a sense of enthusiasm that will be incorporated into selling techniques.

• Ensure that entire department reflects the Zara image and lifestyle

• Regularly review rankings to confirm bestsellers are located prominently and attractively on the sales floor

• Frequently execute floor moves, rotate merchandise and change mannequins to keep the floor fresh, creative and commercially engaging

• Train management and sales associates on the visual rules and standards ofZara Kids to ensure the image and integrity of the shopfloor is consistenly maintained

• Communicate with overseas product director with regular reports and feedback on current season, merchandise needs and suggestions for future seasons

• Have aided in the floor setup for several store openings in and outside of NYC, including the Global Flagship location

• Experience working with RFID technology for stock management

• Responsible for merchandise displays for Home and Kid’s departments

• Regularly collaborated with team executing morning floor walks, form placement, and merchandise composition

• Worked with merchandising team to execute floor moves and visual display setups
• Executed all prep work for new displays in an efficient and timely manner

• Developed professional relationships with both Selling, Merchandise and Visual Managers to ensure maximum growth and opportunity for product lines

• Collaborated with Visual Manager on all floor setups including brainstorming, layout compositioning and supply needs

• Conceptualized and executed corporate designs for promotional posters, flyers, presentations, mailers, HTML emails, print newsletters and resource booklets
• Collaborated with Account Managers to ensure all projects met the standards of their clients Columbia University, Verizon and The Home Depot
• Assisted in the company-wide rebranding initiative including logo re-design and conceptualization of new marketing and sales collateral

• Executed company graphics including product photography, advertisements and package design
• Organized and archived all product files and imagery
• Assisted with setting up showroom for trade-shows
• Supported Director of Product Design in development and organization of account proposals