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Winery Event Brochure (compact) - An elegant brochure to promote Guglielmo Winery's various venues which are ideal for corporate event, weddings and concerts. The brochure upholds Guglielmo's brand and heritage yet is compact and practical. It includes a gold embossed logo on the cover and a single pocket on the internal flap which can include premium items as well as an interactive thumb drive or DVD.
Winery Collateral - brochure & rack cards - Guglielmo Winery is a Northern California wine maker who has been making award winning wines for three generations. In addition to its identity and packaging, the winery's collateral required an update to complement the brand.
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Press kit for PLAYSTATION 3 premier. - 2006 was a pivotal year for video games as industry leaders planned to launch their latest platforms. Sony's highly anticipated press conference and keynote from CEO Ken Kutaragi at the 2006 Electronics Entertainment Expo demanded a press kit that paralleled the look and feel of Sony's latest console:sleek, fast, futuristic, and sexy. With clean lines and metallic textures, the press kit features a multi-level embossed cover, metallic ink throughout, custom die-cutting and wire-o binding.
City of San Bruno Water District, 2009 Quality Report - An annual quality report of the water provided to the City of San Bruno, CA. This was an 8 page self mailer which contained report findings, source information, and overall quality lab results. the piece was distributed to each household in the City of San Bruno, just south of San Francisco, CA.
GOD of WAR - Press Kit Design - God of Warâ„¢ was a highly anticipated videogame release which required a press kit that did the game justice. Design was inspired by the main character, Kratos' iconic weapons and other textures and elements throughout the game, extending the gaming experience to the presskit itself.
2009 GDC Show Guide - A 16 page booklet show guide for Sony Computer Entertainment America's booth at the 2009 Game Developers Conference, San Francisco, CA. The booklet was a resource for the show's latest news, technology workshops and schedule. The overall design coincided with the tradeshow booth and also featured the video game character Sack Boy throughout the booklet.
Press Kit Design for Video game, KILLZONE. This was the first release in the KILLZONE franchise. - In the fast paced and ever-changing world of videogames each software publisher must do what it takes to promote their products to the press and trade publications pre-launch. This "ain't your grandpa's press kit!" A full color 12" sleeve with full color custom inserts explaining the game, development, characters, environments, and a one on one interiew with the developers. Fun, fun, fun!
2009 Product Catalog - KOEI Corporation - Videogame product catalog from publisher KOEI Corporation. The Catalog was featured and distributed at the 2009 E3 tradeshow, Los Angeles, CA.
Catalog Design for KOEI Coporation - KOEI Corporation is a long time publisher of video games for Sony, Microsoft, and Nintendo platforms. Their catalog reflects the depth of their products and the playfullnes and sophistication of their games and company.
Collateral- Video game sell sheets - Developed and designed a standardized sell sheet system for TECMO-KOEI (formerly Koei Corp.) a multi-platform video game publisher. The sell sheets present and organize product highlight info, media testimonials, and screen captures, pertinent technical info. Sell sheets are used for game releases, press kits, and tradeshows such as Electronic Entertainment Expo.

The sell sheets won the prestigious 2005 GDUSA award for Excellence in Graphic Communication.
Catalog for private memorabilia collection - The Horton Collection is one of the most extensive private collections of cycling memorabilia containing over 20,000 items. The catalog displays some of the collection's most valued items and epitomizes the champion spirit of the sport.
Direct Mail Piece - variable data - A direct mail piece targeted to other printing companies seeking vendor relationships with a modern and progressive printing company. Images of fast exotic cars, jets and a V12 engine suggest speed, accuracy and technology to get their project completed.
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Collateral & Press Kits

Highlighted are several collateral projects which include product catalogs, press kits, brochures and promotional pieces.

Ron Zaragoza -...
Inspire, explore, innovate...play Sacramento, CA