While serving as Creative Services Manager for Sony Computer Entertainment America (SCEA) I played a pivotal roll in developing the first PlayStation brand Corporate Identity style and implementation guide. The PlayStation brand was in its infancy and growing world wide, thus requiring consistent usage across all marketing and media channels. In collaboration with counterparts SCEI (Japan) and SCEE (U.K.), Product Marketing, Branding and Legal groups I developed a visual style guide for external agencies, vendors, retailers and internal use. In addition to developing all of the content I also managed a team of designers for the design and production of the final piece which also included a CD and color swatch book.
