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PSP "slices of life" signage design - Another view of the PSP section of the PlayStation booth. Ron Zaragoza worked in conjunction with exhibit design guru Mitchell Mauk in creating themed signage for each area called "Slices of Life" which reinforced the mobility of the PlayStation Portable gaming platform.
Lucas Arts - Celebration IV - Client: Lucas Arts, a subsidiary of Lucas Film. Created the trade show graphics for its Star Wars gathering of fans, Celebration IV at the Los Angeles Convention Center. Assisted some of the best set and prop designers in the world with larger than life graphics from the publisher's games and intellectual properties to enhance the user experience.
Booth graphics for LucasArts Celebration IV, Los Angles Convention Center.
Lucas Arts - Celebration IV - Client: Lucas Arts, a subsidiary of Lucas Film. Created and designed large scale visuals and graphics for its Star Wars: The Force Unleashed section at the Leipzig videogame tradeshow in Germany. In addition to Liepzig RON•Z also worked with the entertainment giants on other tradeshows such as E3 and Celebration IV at the Los Angeles Convention Center.
Tradeshow Signage for PlayStation Portable - Mauk Design of San Francisco once again created the impressive PlayStation booth for E3 2006. Ron Zaragoza / Blue Fog Design conceptualized the signage for that extra detail of reality.
Exhibit Design - Photography Exhibit - Photo exhibit designed for world renown photographer Michael Collopy. The traveling exhibit premiered at Stanford University's Tressider Hall. Exhibit design included space planning, lighting, banners, and event marketing.
Ellie Mae Encompass Success Summit - Design for all booth and environmental graphics for Ellie Mae's ENCOMPASS software user's Summit, 2007. Elements included Booth graphics, banners, sessions signs, and directional event signage.
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Exhibit and Tradeshow graphics

This portion of my portfolio displays my ability to create graphics within a space for large format. Tradeshows included E3, Star Wars Celebration, Leipzig Germany, and a photo exhibit for photographer Michael Collopy.

Ron Zaragoza -...
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