Thank you for visiting my online portfolio. My name is Ron Zaragoza and I am a creative professional with over 15 years of design and art direction experience. Despite my years of experience I'm always learning, growing and expanding my skill set. That's the beauty of our industry; it's always changing and is never stagnant. The work featured within this online portfolio are what I like to call my "Career Highlights". I've had a pretty long career so obviously, I can't show all the work that I've done. But I hope it's a good indication of what I've done, where I've been and what I'm currently capable of.
MY POINT OF VIEW: My diverse experience from the client, agency and vendor prospective has been vital in my in-depth understanding of businesses, brands and what makes them live and breathe. I believe that every brand, business or entity, whether good or bad, has a "soul" or an "essence". It is what makes them unique and sets them apart from others. Over the years I've tried to harness the brand essence of every client that I've worked for. My talents shine brightest at the cusp of the creative process and the final product reaching an audience. I am extremely passionate, team oriented and focused on delivering the highest quality results.