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Chevron/Texaco Summer Drive Adventure 2010 - Logo and mural design for GE Money and Chevron Texaco. A national marketing campaign for the Summer of 2010 to encourage customers to take their vacations on the road and have fun the old fashion way. I wanted the imagery to have a hand painted look to almost give the feeling that it was created by a child recollecting a fun Summer memory. The logo/mural was used on various p.o.p items throughout participating Chevron and Texaco gas stations nationwide.
Art Director/Designer: Ron Zaragoza
Illustrator/Paint: Juan Carlos Porras
Print Ad design for CAPCOM USA. Ad was designed for multiple publications.
Chevron/Texaco Summer Drive Adventure - Logo mural and mural design for GE Money and Chevron Texaco. A national marketing campaign to stimulate consumer spending habits for the Summer of 2010 by taking their vacations on the road. Logo was used on various p.o.p items throughout participating Chevron and Texaco gas stations nationwide.
Full spread, print ad design for KOEI's Dynasty Warriors 6. The ad appeared in all major trade and consumer video game publications.
Point of Purchase floor display - Floor displays were designed for Retail to promote PlayStation and PlayStation 2 Greatest Hits titles.
Price Drop Campaign - When electronics giant Sony dropped their prices for their game consoles, RON*Z (Blue Fog Design) was there to create a national retail campaign. Retail posters, case stickers and employee buttons were created for buzz and awareness.
Retail Display - Best Buy - The prefabricated fixture needed signage that could be changed on the fly depending on season or promotion. The solution was a four sided display which would coincide with the product.
Retail Flyers - Wal-mart - The monthly nationally distributed flyer featured the latest PlayStation hardware, games, accessories, pricing and a value added fold out poster. The aesthetic requirements were to appeal to both the core gamer as well as the everyday Walmart shopper.
Gogol Bordello Benefit Concert Poster - A limited concert poster for the NY Gypsy Punk band Gogol Bordello. The concert at world famous Slim's nightclub, SF was a benefit show for Muttville, a senior dog rescue and a favorite charity of the band.
Health Club Promotional Ads - Promotional ads and posters for a mixed martial arts gym and fitness club. Combat Fitness wished to increase its female memberships by promoting Mixed Martial Arts as a the ultimate workout for women of all ages.
Health Club Promotional Ads - Promotional ads and posters for a mixed martial arts gym and fitness club. Combat Fitness was one of several MMA gyms that were "PIT" certified under the fighting system of John Hackelman and UFC Champion Chuck Liddell.
Door Hanger Design and Campaign Development - Taste of New York is a themed restaurant diner owned by native New Yorkers who's goal is to bring the Big Apple gastronomic experience to the West Coast. The door hanger promotes the restaurant's new delivery service which brings its dining experience "at your door in a New York minute".
Architects of Peace - Promotional poster - Created this montage of images from photographer Michael Collopy for his book signing at Stanford University.
Promotional piece for Switchblade Creative Studios Inc. - Developed an identity mascot for a promotional campaign for Switchblade Creative Studios Inc., at one point was a creative multidisciplinary studio. Switchblade Creative Studios has since repositioned its focus and is currently an advocate for rescuing senior dogs.
Promotional Rack Card - A variation of the Rack Card Design for Switchblade Creative Studios, a graphic design studio, San Francisco, CA. Bold colors a spiked out lion fish and the words "NEVER DULL" in a trendy cryptic spelling. Not for the faint of heart.
Promotional poster design for photographer Michael Collopy's exhibit "Architects of Peace" at Stanford University. The poster was used to promote the event and was also enlarge on a 20 foot nylon banner which was the center focal point of the exhibit. -Tressider Hall, Stanford University, Palo Alto, CA
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Retail - POP - Promotions - Advertising

Below are projects that I truly enjoyed working on. As you can tell, POP is one of my favorite projects to work on because it has dimension and your audience is able to view it within the confines of it's habitat.

Ron Zaragoza -...
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