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Creative Designer, Global Innovation
Irvine, CA
2008 - Jan 2017 (8 years 1 month)
Worked with clients to establish visual communication needs based on strategy, company goals, and budgets. Identified and executed Brand Strategies. Organized and directed projects with clients, staff and vendors to successfully execute design solutions.
Originated complete design systems. Worked from inception through completion. Adapted systems for various forms of packaging (folding carton, corrugated, Litho-Lam, flexibles, and labels) and printing methods (offset lithography, flexography and rotogravure).
Contributed to multi-divisional packaging innovation efforts involving collaboration with other graphic designers, structural designers, sales, clients and production. Developed innovative packaging that targets better functionality, increased sustainability, unique shelf presence and diverse material usage for consumer and retail packaging.
Art directed photographers and stylists. Shot in-house photography when budget restraints warrant the exclusion of professional photography.
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Graphic Design Manager
Smurfit-Stone
Irvine, CA
2001 - 2008 (7 years)
Responsible for West Coast graphic design support. Managed and executed graphic design projects and accounts. Successfully balanced multiple simultaneous projects. Supported clients, sales staff and management with content and design creation: packaging design, logo design, sell sheets, brochures, media kits, PowerPoint presentations, promotional materials, trade show booths, charts and mockups.
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Senior Graphic Designer
DMR
San Jose, CA
Jul 1995 - Sep 2001 (6 years 2 months)
Developed corporate identity and branding programs consisting of stationery, business forms, signage, packaging and other applicable word mark use.
Created designs and illustrations for product packaging, wordmarks, letter-forms, point of purchase displays, brochures, news letters, presentations and trade shows. Built production files to transfer to prepress and service bureaus.