Freelance Senior Designer
Jan 2014 - Present (7 years 5 months)
Working directly with President to produce a variety of design needs from
graphic design to art direction and illustration and web needs for specialty events/occasions.
Senior Graphic Designer
Mar 2015 - Oct 2017 (2 years 7 months)
Report to VP of Design and work with team of designers and Product developers in Fashion accessories and soft goods. Design new and modify existing print collections using Photoshop & Illustrator based on customer direction and requests. Create customer CAD’s and mock ups. Approve final art and create all final mechanicals to factory. Coordinate with factory/ vendors on artwork as needed. Pantone color matching, direction on various printing/stitch processes techniques and fabrics. Seasonal trend research and direction, trend boards and trend packets. Brand image, design objectives, product strategy and business strategies. Collaborate with Product Development & Sales daily to create new or revise specific requests for customer such as CAD’s, repeat / customized print patterns, packaging, in-store displays, custom images, print collateral/ marketing needs. Photograph & Retouch samples on a daily basis and for customers as requested. Seasonal catalog design and layout. Art Direction and Design. Custom Illustration and Concept Layout for all internal and customer design and packaging needs. In-house logo branding design & collateral. Creating graphics for web use: social media, e-commerce and corporate websites. Server and file organization and maintenance. Training of new employee and existing employees
Senior Designer Event Marketing
Jan 2007 - May 2013 (6 years 4 months)
· Create, design, research, and illustrate logos, illustrations and various marketing materials from concept through
completion for breast cancer awareness, business administration Education, & Healthcare for event based
· Review all designs, research currents trends, suggest and make improvements as needed.
· Prepare and review all final art for website and printing.
· Provide creative direction, expert input, and analysis on all designs and collaborate with marketing manager to execute all designs
Feb 2010 - Oct 2012 (2 years 8 months)
· Worked closely with Art Director, Copywriter, President, and clients on, brochures, label design, trade show
displays, logo design, mock up displays, advertisements, packaging design, newsletters, sell sheets & other
various client marketing and advertising design needs. Prepared all final art as needed.
· Study illustrations, photographs and text to plan presentation of products and services.
· Determining size and arrangement of illustrative material and copy, selecting style and size of type, and arranging
layouts based upon available space, knowledge of layout principles, and aesthetic design concept
Design / Print Media Coordinator
Apr 2008 - Nov 2008 (7 months)
Design, layout, and coordinate all print materials including catalogs, consumer/trade advertisements, press pages, media kits, etc. in a trend setting fashion forward environment.
Photograph and color touch all items to be placed in marketing materials.
Work closely with sales and marketing team to propose new and out-of-the-box ideas.
Artcraft Promotional Concepts
Dec 2005 - Apr 2008 (2 years 4 months)
Responsible for thousands of satisfactory custom designs from proof to completion resulting in customer call back/ re-orders leading to company growth.
Produced top selling designs and stock art in promotional catalogs and web sites in coordination with marketing department.
Worked within strict corporate and branding guidelines for the health and pharmaceutical industries with tight deadlines and budget constraints.
Cooperated closely with a team of artists to maximize creativity, efficiency, and production.
Worked with vector based graphics in creating and recreating art for promotional products.
Managed a staff of 5-6 artists when necessary to ensure maximum production and efficiency.