Rafael Quintino Escobar

Lead production-oriented industrial design of retail projects such as store-in-store, category management, and varying retail fixtures for Consumer Electronics (Facebook, Seagate, Logitech, Poly), Apparel (New Balance, Under Armour) and others.
• 3D modelling to achieve balance of functionality, brand impact, budget and manufacturability.
• Interfaced with project managers, graphic designers, and engineers to drive over x projects from concept to prototyping and through to production.
• Conducted site audits, oversaw supply-chain and installations for OTIF execution.
• Developed documentation to support seamless handover of designs into production, this consisted of line drawings, material specs, and detailed description of functional attributes & design intent.
• Lead client and partner agency presentations on key projects.
• Managed onboarding and training of new hires within the creative department, focusing on a culture of technical excellence, adaptability, and collaboration.
• Collaborated with the leadership team to re-design the studio’s operating workflow and processes, eventually resulting in 15% efficiency as measured in average time spent per project.

Contributed to Barrows’ growth strategy, specifically building the product design capability in three expansion markets (Brazil, Singapore, and North America). More recently acted as the lead industrial designer in Barrows’ Toronto office focusing on visibility solutions for shopper marketing campaigns.
• North America: Unilever (personal care, foods), AbInbev (Budweiser, Corona, Stella Artois), Coca-Cola.
• Brazil: Alc Bev (Heineken, Remy Martin), Alpargatas, Mondelez, Heineken, Coca Cola, Kimberly-Clark, British American Tobacco, and others.
• Developed 3D Retail Equity Style Guides, global guidelines to define how brands would come to life in retail through the choice of materials, colors, textures.
• Developed shop-in-shops, retail fixtures, category management solutions, and seasonal campaigns considering modularity, adjustability, and holistic design thinking (flat packed, easy assembly, etc.).
• Collaboration with project managers, creatives, engineers, supply-chain and clients.

Pointh Display Manufacturer | São Paulo, Brazil Managed team of four creatives and production manager responsible for designing 10+MM merchandising fixtures for manufacturing facilities specializing in plastics (bending, vacuum forming, and injection moulding), metal, and mill-work.
• Developed merchandising solutions for clients such as Procter & Gamble, Nestlé, Havaianas.
• Managed creative & design from brief, prototyping, production and installation. Developed assembly instructions.
• Collaborated with project managers, agency partners, and final art.
• Oversaw operation of prototyping machinery such as plotters and CNC routers.

Acquired extensive hands-on experience in the manufacturing processes of metal, plastics, and millwork by designing, drafting, and operating machinery at reputable manufacturing facilities.
• Designed and developed CAD drawings for manufacturing various POP displays and B2C products.
• Analyzed viability of design concepts for manufacturing, including prototyping and scale analysis.
• Developed graphic design files for display and packaging.
• Supported project management, procurement in the supply chain network.
• Presented projects to clients such as AbInbev, Danone, Nestlé, Unilever, Pepsico, and various advertising agencies such as Euro RSCD 4D, F/Nazca, among others.