Dynamic and multidisciplinary Creative Lead with a proven track record of driving design excellence across big tech, advertising, and branding companies. A strategic leader with 15+ years of experience, she currently oversees a team of designers dedicated to UX/UI design, user interface architecture, design systems, and user journey mapping. She helps shape user-centered, data-informed solutions across consumer and enterprise platforms. Skilled in UX strategy, systems thinking, and cross-functional leadership. Trusted partner to product and engineering with a strong track record of leading teams through ambiguity, building design systems, and aligning user needs with business goals. Brings a thoughtful, creative approach to problem-solving, mentorship, and inclusive design. Driven by an entrepreneurial mindset, she operates Rubydesign and the Sketchlight, independent ventures that afford her the creative freedom to explore physical product design, and bring art/illustration, surface pattern design, publishing, and retail lines to market.
SF Ad Club (Addys): Silver Medal
AIGA, WITI