Ruby Alcoser

Developed and executed social media strategies across multiple platforms, increasing follower count on a single platform by 66.5% within 3 years.
Managed daily content creation, curation, and publishing for Facebook, Instagram, Twitter, and LinkedIn.
Analyzed social media metrics and generated detailed reports to inform strategic decision-making.
Kept up to date with industry trends and algorithm changes, ensuring optimal performance and relevance of content.
Tracked and monitored competitor social media activity, identifying key insights and adapting strategies to stay ahead in the market.
Submitted award entries for the agency to prestigious platforms including PR News, Clio Awards, and PRWeek, successfully securing recognition for outstanding campaigns and initiatives.
Collaborated with cross-functional teams, including creative, brand comms, brand integration, partnerships and activation, and leadership, to develop compelling case studies that highlighted successful campaigns and demonstrated measurable results.
Joined the MLB team to provide evergreen content ideas, researched relevant press opportunities for campaigns, and tracked media coverage.

Managed influencer partnerships by identifying, negotiating, and onboarding top-tier influencers to align with brand objectives and ensuring timely content delivery and adherence to campaign guidelines.
Cultivated and maintained strong relationships with influencers, ensuring long-term collaborations and brand loyalty.
Oversaw daily content scheduling, posting, and community management, maintaining a consistent brand voice and presence across five accounts.

Managed 29 social media accounts across multiple platforms (Facebook, Instagram, TikTok) ensuring consistent brand messaging.
Developed and executed community outreach strategies, fostering relationships with followers, responding to inquiries, and building a loyal online community.
Coordinated and managed email marketing campaigns, creating personalized content and optimizing email lists.

Managed and maintained a structured social media content calendar, ensuring consistent and engaging brand messaging across platforms.
Identified, outreached, and built strategic relationships with micro and macro influencers to drive brand awareness and engagement.
Negotiated contracts, managed deliverables, and oversaw influencer compensation to align with campaign objectives.
Coordinated cross-functional marketing initiatives, including social media campaigns, events, and new product launches, to support brand growth.
Analyzed social media performance metrics to optimize content strategy and improve audience reach.

Developed and implemented organic social media strategies, managing content creation, post scheduling, and KPI tracking to drive engagement.
Recruited and managed influencer partnerships on Instagram and YouTube to amplify brand awareness and reach target audiences.
Oversaw external agencies for paid social media campaigns and podcast sponsorships, ensuring alignment with marketing goals.

Managed and grew social media profiles across multiple platforms, ensuring consistent brand messaging and engagement.
Identified and recruited talent, influencers, and models for strategic brand collaborations and promotional opportunities.
Developed, launched, and managed multi-platform social media campaigns to drive audience growth and brand awareness.
Maintained and updated website content, ensuring an accurate and engaging digital presence.
Assisted in photoshoots, coordinating logistics and content creation to support marketing initiatives.