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Graphic Designer

Rume Okoh

Lagos, Nigeria
Available Now
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  • About
  • About

    Rume is a highly creative professional with over 8 years of relevant experience in leveraging communications and consumer insights to meet business objectives. He has had the opportunity to successfully lead teams and collaborate to execute campaigns and projects for brands such as Google, Nigerian Breweries, Diamond/Access Bank, and Unilever. His work experience has equipped him with well-developed strategic, analytical thinking abilities as well as brand design and communication skills. Rume likes to challenge the norm coming up with fresh ideas and approaches to add value to the teams he works with and the internal/external stakeholders he serves

  • Education
    • B.A
      Fine Art and Design University of Port Harcourt
      2009
  • Experience
    • Art Director
      IMS (Immersion Marketing Strategies Ltd)
      Responsibilities * Collaborated with creative team to develop artwork for marketing initiatives. * Conceived original designs and marketing concepts used in the press, digital, and billboards. * Contributed to customer-facing publicity campaigns, assisting the Production Manager with photo shoots/projects, press proofing, and 2-D graphic design * Product development & Marketing Strategy for related brands. * Digital content strategy and creatives to promote engagement. * Art direction for TVC's and photography. Key Achievements * Fayrouz L'original- A platform by Fayrouz designed to give young people and undergraduates from institutions across the country an opportunity to showcase their unique creative abilities in fashion and style.
    • DDNA / Advertising Agency
      * Manage corporate branding, advertising, identity, and public relations. * Develop marketing strategy and social media content * Developed, managed, and coordinated advertising print production of collateral and sales material. * Delivered contents for radio and advertising campaigns Key Achievement * Part of the team that managed the Branding, Marketing and communication for the Access/Diamond Bank merger Creative /Content Senior Executive
    • Marketing and Brand Manager
      Verify Me
      * Manage all aspects of the branding, marketing and promotional activities for the business. * Evolve and manage the VMN brand in both B2B and B2C markets, updating and evolving as needed * Present to senior and executive management monthly marketing report, sales projection, post mortem analysis and campaign strategy * Develop and manage the budget for marketing and communications portfolio. * Work closely with the PR agencies to collaborate with brand influencers and promoters for all marketing campaigns * Supervise media outreach for product launch campaigns - placed in TechCrunch and Tech Cabal. * Collaborate with other marketing stakeholders to ensure online channels meet marketing objectives * Day-to-day administration of SEM activity to ensure best ROI * Evolve and manage the VMN brand internally, ensuring all departments are contributing to a strong brand identity that's consistent across all channels and in all markets. * Build a deep understanding of VMN's brand voice and our marketing strategy and applying that to everything we do. * Contribute to user research, working with the UX team to make sure feedback is incorporated into our design. * Measure and report on digital marketing channels and provide insight into KPIs & ROI * Build and maintain relationships with internal and external stakeholders Key Achievement The Launch of VerifyMe's new and improved MVP 2.0 solution * Over 7,000 new signups to the platform * Over 10 new corporate SLA's signed and more than 3000 new service request. *
    • Art Director
      Low Lintas Advertising Agency.
      Responsibilities * Developed numerous marketing brand materials (logos, brochures, newsletters, infographics, presentations, and advertisements) and guaranteed that they exceeded the expectations of our clients. * Managed up to 5 projects or tasks at a given time while under pressure to meet weekly deadlines. * Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals. * Created design presentations and proposals a month for clients and account managers Key Achievements * Star Trek, * Star Mega Jam * Maltina Dance all Season 6. Other Brands I have worked on. Unilever: Omo, Sunlight, House of Chi: Chi Exotic. Joint Tax Board TECH SKILL * Power Point * Excel * MS Word * Photoshop * Corel Draw * Illustrator * Figma * Adobe XD * Adobe After Effects
    • Sterling Bank / Brands Marketing and Communications
      * Conceptualized and implemented graphic design elements for all web content to enhance the user experience. * Collaborated with creative team to develop artwork for marketing initiatives. * Developed user interface for internal and external applications and ensured usability during technical implementation. * Contributed to customer-facing publicity campaigns, assisting Production Manager with photo shoots / projects, press proofing, and 2-D graphic design. * Ensure compliance with and implement corporate standards. * Developed user interface for internal and external applications and ensured usability during technical implementation. * Regularly work amongst multiple functional teams including product content management, software engineer, and product marketing. Key Achievements * Content development for I-Invest product * Strategy and Modification for Sterling Bank One Pay app. * Creatives, contents for Starling Bank Fare pay. * Bank Wars- (creatives) * UI design for Emporium (renewable energy platform for the Bank). Senior Art Director IMS (Immersion Marketing Strategies)
    • Brand Executive
      Diamond Bank Plc / Corporate Communication
      Responsibilities Development, design, and implementation of campaign strategies to achieve two basic purposes: * Internally grow staff awareness of the Banks products and services, increase engagement and encourage internal staff buy-in and ownership. * Externally improve share of mind, drive customer acquisition (especially of new or improved products) and drive leading market share. * Created digital environment sketches, models, and final renderings successfully matching the clients' design intentions for interactive web environments and virtual events * Solid success directing and implementing broad a range of revenue-generating bank products, from conception to launch. * Created/maintained the bank's online presence through own website, as well as social media outlets including Facebook and Twitter, and Instagram. * Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. * Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards * Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content * Presented creative design strategy to various groups and fostered consensus among all stakeholders. Key Achievements: Some of the numerous successful projects in which I played key roles include but not limited to * Managed and supervised redesigning of the Diamond Bank Current Website. * Worked on the creatives for Diamond Bank BET 7 Campaign. * Creative Direction for Diamond Bank BET 6 (Building Entrepreneur Today). * Managed the creative direction, strategy and execution for Customer Service week themed "Who is a Super Hero". * Dimond Y'ellow *710# Campaign. * Managed and supervised the Global Money week Campaign. *...
  • Industries
    • Advertising
  • Skills
    • Advertising
    • Branding & Corporate Identity
    • Content Management
    • Graphic Design
    • Illustration
    • Packaging Design
    • Social Media Marketing
  • On Coroflot
    @rumeokoh, member since 2015
      • Followers 1
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